Social Media

Use social media to effectively communicate with your audience.

More News and Events on Social Media

332 posts

Looking for health or science related images? The National Institutes of Health (NIH) recently launched the NIH Image Gallery on Flickr. The Image Gallery offers a wide variety of scientific, biomedical and disease related imagery as well as photos of NIH

Nov 04, 2015

The Content Corner: Twitter, Apple News and the Importance of Our Websites

First, McDonald’s started serving breakfast all day. Now, Twitter announced it is dropping its 140 character limit for tweets. Black is white, up is down. Or is it really that big a deal? Is Twitter just keeping itself relevant in the battle for your content? LinkedIn and Facebook were first with their strong push for organizations to

Oct 26, 2015

Optimizing Social at Peace Corps: Not a Zero-Sum Game

At the Peace Corps, we continually try to find new ways to test, measure and optimize our marketing and communications initiatives. Recently, we embarked on a project to design a framework to test and optimize content on the social media platforms we use to engage our stakeholders. This process required us to reboot our expectations in terms of

Oct 02, 2015

The Content Corner: Defining Your Core

Through the course of this blog, I have frequently mentioned the need to feed the content beast and have discussed tactics such as the content pillar and various other aspects of developing a solid content strategy. Recent research from the Content Marketing Institute found the average business-to-business (B2B) company uses 13 content marketing tactics or

Sep 28, 2015

Negotiating a Mobile Terms of Service Agreement

In our personal lives, most of us barely pay attention to Terms of Service (TOS) agreements. But in our professional lives, as federal employees, mindlessly clicking through a TOS is not an option. The DigitalGov article Getting to Yes: Working with Vendors to Secure Terms of Service and Federal Friendly Pricing explored the legal dilemmas

Sep 25, 2015

The Content Corner: Harness the Power of User-Generated Content

As of 2015, Millennials spent 30% of their time consuming user-generated content (UGC), and 54% of that group find UGC more trustworthy than content generated by a specific brand. This covers everything from user-generated reviews on Yelp! to short-form videos. Another benefit of UGC is that it helps crowdsource the burden of feeding the content

Sep 21, 2015

Facts on the Federal-Compatible Terms of Service Agreement for Yelp

We’ve been excited to see the outpouring of interest this week in response to Yelp’s decision to amend their terms of service for official government use, a clear message that citizens want more ways to ensure their voices are heard by the public programs that serve them. Yelp is just one of dozens of platforms

Aug 20, 2015

Yahoo’s mobile analytics division, Flurry, released an interesting report, in July, comparing mobile usage among three distinct types of users around the world based on how frequently they launch mobile applications each day: Regular Users, Super Users and Mobile Addicts. According to Flurry, of

Aug 18, 2015

Community Rock Star Round Up

Around this month’s Communities Theme, the DigitalGov team thought we’d round up your community rock stars. These are people in your communities who’ve gone above and beyond, who’ve contributed content, organized events, participated in developing toolkits and more.

Jul 30, 2015

Picking Up the “Slack” for Team Communication

You have a question about a project. You ping a coworker, who texts another colleague, who emails a listserv and receives 3 responses. And the problem is: where will your supervisor find the answer next month, when someone else asks the same question? Corralling

Jul 30, 2015

Is It Time to Try Medium? New Federal-Friendly Terms of Service

What is Medium? Good question. Is it a publishing platform, a social network, a distribution channel, a 21st century version of the op-ed page, or something else? With a continuously evolving feature-set, Medium defies simple classification. Perhaps it is best to think about Medium in terms of what you can accomplish with it. With a

Jul 17, 2015