Social Media

Using Visual Content to Drive Engagement

You’ve probably noticed the trend toward more visual content being shared across social platforms—pictures, infographics and how-to videos seem to be popping up everywhere. We certainly noticed that trend across several government social media properties, so when

Jonathan Rubin

Jun 23, 2014

4 Ways to Connect, Engage & Expand Your Community with Google+ Hangouts

When you think about your community, you may think about your neighborhood, your city, your office or the organizations and activities you’re involved in. The Peace Corps has many of the characteristics of a community, however our reach spans the entire globe. Because we need to regularly connect

Erika Brown

Jun 18, 2014

Trends on Tuesday: Mobile Location Data Improving

Imagine a world where your mobile device delivers ads for goods and services within 100 yards of your location. According to Thinknear, a leader in

Treci Johnson

Jun 17, 2014

As highlighted in this Trends on Tuesday post, time spent on mobile phones—about 3 hours per day—has surpassed that of daily PC usage. This yields a significant opportunity for consumer interaction with federal agencies’ mobile apps, not just websites, and social media outlets. To take advantage of new opportunities for consumer

Zeshan Khan

Katie Steffy

Jun 12, 2014

Facebook Increases Public Service Verification to Improve Citizen Engagement

Facebook is now the first social media platform to start verifying all federal government pages with their signature blue checkmark using the Federal Social Media Registry API. The Federal Social Media Registry provides the singular source that allows social media platforms to quickly collect real government accounts—emphasizing the critical need to ensure the trust, quality and

Justin Herman

Jun 09, 2014

Overcoming Barriers—DigitalGov Summit Recap

As government innovators, we work to improve public services every day. In essence we are already in a public private partnership. But how can your agency capitalize on existing public private partnerships to engage citizens and enhance services? Four panelists from across government shared their public private partnerships success stories at the DigitalGov Citizen Services

Allison Alexander

Jun 05, 2014

The Importance of Cross-Channel Customer Service—DigitalGov Summit Recap

During the DigitalGov Citizen Services Summit last Friday, customer service experts from across government came together on a panel to share what customer service means to them and their organization and specific ways they leverage it. The other panels were on performance analysis, public private partnerships, and inter-agency work. The panelists spoke about the strategies

Tonya Beres

Jun 05, 2014

Evaluating Digital Communication: An International Incident

Are you measuring Twitter followers and press release downloads without any clue as to what people are doing with your agency’s products and information? Or do you not even know what to measure, never mind whether that measurement would be meaningful? Fear not, fair government communicator—there is hope! On May 15, top government communication measurement

David Hebert

Jun 04, 2014

Harnessing the Power of Many—DigitalGov Summit Recap

At the DigitalGov Citizen Services Summit last Friday, Jacob Parcell, Manager, Mobile Programs at the General Services Administration led a panel on the challenges and benefits of Inter-Agency work. The other panels were on performance analysis, customer service across channels, and public private partnerships. “The challenges are real,” said Parcell, who quoted President Obama’s famous salmon

Alison Lemon

Jun 03, 2014

Turning Data Into Action—DigitalGov Summit Recap

At the DigitalGov Citizen Services Summit last Friday, more than 200 innovators across government and industry came together to share how digital services can improve citizen services and reduce cost. Four panels convened to share information on performance analysis, customer service across channels, public private partnerships and inter-agency work. We have a recap of the

Darlene Gamble

Jun 03, 2014

DigitalGov Citizen Services Summit a Success

We had a GREAT DigitalGov Citizen Services Summit today. There were more than 200 digital innovators from across government and industry working to build the 21st century government the public expects.

Alycia Piazza

May 30, 2014

Why We Turned Off Comments on the USA.gov Blog

On Friday, we made a big change over on the USA.gov blog—we turned off the ability for people to comment on our posts. Now before you all start looking at me like I have five heads and wondering what Koolaid I’m drinking, let me explain our reasoning. We’ve had comments on blog.usa.gov since it launched

Jessica Milcetich

May 29, 2014

Trends on Tuesday: Hispanic Millennials Provide Insight on Mobile Future

If you’re a frequent Trends on Tuesday reader, you may recall our post titled, “Latinos Embrace the Mobile Future,” which outlined several key categories where Latinos have adopted mobile technology faster than other groups. A new report by Univision and the Interactive Advertising Bureau, took an in-depth look at the mobile habits of Hispanic millennials,

Treci Johnson

May 27, 2014

Ignite with Us

Have a DigitalGov success?—published an API? Got buy-in from leadership? Changed a part of your customer-service paradigm? Developed a cool dashboard? Got the app out the door? Heck! Have you prototyped a wearable, drivable or flyable? Have a DigitalGov opinion?—think we should be focusing more or less on something? Have an idea on how to

Alycia Piazza

May 21, 2014

Last week, we discussed National Women’s Health Week (NWHW) as an example of a coordinated campaign that used digital tools. Social media has made building campaigns easier by enabling us to quickly reach out to groups with similar missions as well as to engage with

Alison Lemon

May 21, 2014

We won’t build the government of the 21st century by drawing within the lines. We don’t have to tell you the hard work of building a digital government doesn’t exist in a vacuum or a bubble. Show us social media without mobile, Web without data and user experience without APIs. You can’t? That’s right—in reality,

May 19, 2014

5 Things Every Federal Recruiter Should Know About LinkedIn

Some people think LinkedIn is only for active job seekers. Although many of LinkedIn’s 300,000,000+ registered members fit that profile, LinkedIn is also chock-full of passive job seekers—those who have a job but are

Erika Brown

May 16, 2014

New Google Analytics for Government Training Manual

Looking for a training manual on how to use Google Analytics for your agency? Here’s your answer. I released a second edition of my Google Analytics for Government training manual. Download your copy today (PDF, 4.94 MB, 65 pages, May 2014) and

Sarah Kaczmarek

May 15, 2014

What Is a “Terms of Service” and How Do I Get One?

Imagine this: You just found a great online tool that can help you do your federal job 100% better. You’re all ready to download it and start conquering the world when someone asks, “Have you checked the Terms of Service?” You’re not sure what they’re

Jonathan Rubin

May 13, 2014

On Thursday, July 17, the FCC’s Accessibility and Innovation Initiative will host a public event called “Accessing Social Media.” The purpose is to promote collaborative, cross-sector problem-solving on how to produce and consume accessible social media, considering authoring tools, client apps, and best practices for various

Jamal Mazrui

May 08, 2014

News and Events on Social Media