Trends on Tuesday: Mobile Drives Time on Digital Media
Major mobile milestones in May—try saying that three times! A new mobile usage report from ComScore revealed two significant shifts to mobile in May: total time spent on digital media and time spent on apps. Here are a few highlights from the report:
- Mobile platforms—smartphones and tablets—accounted for 60% of total time spent on digital media, up from 50% a year ago.
- Mobile apps accounted for more than half (51%) of all time spent on digital media, up from 43% a year ago.
- Some content categories—radio, photos, maps and instant messenger—have shifted almost exclusively to mobile with at least 90% of activity coming from mobile platforms.
- Social networking accounts for 20% of total time spent on digital, and generates more than 70% of its activity on mobile.
Every month, it becomes apparent that mobile will continue to transform how our stakeholders engage with digital content. To take advantage of this trend, check out these DigitalGov posts on mobile-first strategies and ways to maximize your mobile moments.