Content strategy

Make use of content strategy to deliver great digital experiences.

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641 posts

Welcome to the Future of Census.gov

If you have ever visited census.gov, you know that sorting through the vast array of information about America’s people, places and economy can be daunting. Based on customer research and feedback we collected and analyzed over time, we heard loud and clear

Feb 24, 2014

Piggybacking on one of my earlier posts, People are Excited about Mobile, I’m going to talk about “Distracted Walking.” Who among us hasn’t walked and texted or checked Facebook or Twitter on our smartphones, but have bumped into someone or something while texting on your smartphone? I

Feb 18, 2014

9 Reasons Your Agency Should Have A CMS

Why Invest in a Content Management System? Does it take too long to update and post digital content? Do you lack consistent branding across your website(s)? Is outdated, redundant content leading to a poor customer experience? Does your agency website show up too far down in search results? Are you

Dec 12, 2013

Create Section 508-Compliant Videos on Your Government Websites

It is undeniable the reach of online video into our modern lives. From cats in shark costumes riding on Roombas to the 2.1 million people live streaming the 2012 Super Bowl. Online video inspires us with TED talks and allows us to feel the rush of Felix Baumgartner jumping from space. With online video so

Nov 21, 2013

Next SocialGov Summit: Challenge and Prize Competitions

A public prize spurred Charles Lindbergh to fly across the Atlantic, and this week social media managers across government will help a new generation of prize competitions take flight. These sessions aren’t just for social media managers who have held a challenge or are

Nov 19, 2013

Creating Cross-Channel Experiences

One of the most important jobs for an organization is to think about the entire ecosystem of their brand and what the user experience is across each channel. Whether it is through accessing information on your site through various devices, calling a help line, engaging through social media, and/or having a face-to-face conversation, there may

Nov 18, 2013

Key to Successful Prize Competitions: Define Your Problem Statement

In a prize competition, failing to properly define your problem up front can result in lower participation and submissions that don’t actually solve your issue. To create a challenge that produces viable results, start by doing your own homework. Vaguely defined problems invite less-than-desirable solutions or scare

Nov 13, 2013

5 Tips for Communicating Technical Information: iPad Pilot

“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” — Mark Twain It’s simple—you’re the technical expert; you know the topic inside out, so of course you can easily explain it to a captive audience. Right? Not always. Communicators in every industry know that message

Nov 12, 2013

Redesigning Commerce.gov

After having the same look and feel on our website since 2010, Commerce.gov is embarking on a fresh redesign to put the user in the driver seat. Drawing on anonymized user input, we have made some significant changes and are excited to announce the launch of our new site – Beta.Commerce.gov. First, you’ll notice

Oct 30, 2013