Photo:Freddie Blicher

Freddie Blicher

Freddie Blicher is an analyst with the Digital Analytics Program (DAP). For more information about DAP or to become a DAP participating agency, please contact DAP via email.

News and Events

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DAP Learning Series

An Introduction to the Basics of DAP

Learn about the reporting interface, common terminology, and basic reports in Google Analytics
Apr 23, 2020
DAP Learning Series

Justifying the Web Analyst’s Role in Your Organization

How to justify an analysts role on your team and make a business case for this person to leadership.
Mar 25, 2020
DAP Learning Series

The YouTube Event Option

Learn how to track plays of embedded YouTube videos on your DAP-enabled pages
Feb 19, 2020
Video

DAP Learning Series: A Deep Dive Into Behavior Reports

A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.
Oct 23, 2019
Video

DAP Learning Series: Understanding When to Use Sessions vs. Unique Pageviews

Understanding When to Use Sessions vs. Unique Pageviews
Mar 20, 2019
Video

DAP Learning Series: Writing Custom JavaScript for Tag Managers

This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience
Sep 20, 2018
Video

DAP Learning Series: An Introduction to the Basics

This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.
Aug 15, 2018
Video

DAP Learning Series: Using the Search Console

This online class will dive deeper into the benefits of integrating Google Search Console with your independently managed Google Analytics account
Jun 07, 2018
Video

DAP Learning Series: Advanced Concepts

This half-day online class will expand upon the basics of Google Analytics.
May 23, 2018
Video

DAP Learning Series: Creating Your Own Campaign URL Builder

This online event will cover how to create a campaign URL in Google Analtyics and how to effectively implement it.
Apr 18, 2018
Video

DAP Learning Series: An Introduction to the Basics

This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.
Feb 15, 2018
Video

DAP Learning Series – Visualizing Analytics Data Part 2

In this online event, we’ll discuss how to use tools that are designed to import data and visualize it without report exports.
Oct 12, 2017

20162017 Mobile Analysis: Mobile Device Trends on Government Websites

We’d like to thank each agency and sub-agency for their partnership and participation in the Digital Analytics Program (DAP). The data below represents a view from over 4,500+ executive branch websites and the analysis we conducted wouldn’t be possible without you. Since the introduction of the iPhone a decade ago, smartphone and tablet usage has
Aug 14, 2017