Freddie Blicher
Freddie Blicher is an analyst with the Digital Analytics Program (DAP). For more information about DAP or to become a DAP participating agency, please contact DAP via email.
News and Events
DAP Learning Series
Tag Managers Part 2: Configuration Framework
Join the Data Analytics Team as they Provide a Practical Framework for using Google Tag Manager.
DAP Learning Series
Analytics Case Study Part 3: Action
How to take action using the analysis and insights you created using DAP and Google Analytics.
DAP Learning Series
Analytics Case Study Part 2: Analysis
How to pull reporting and conduct analysis through the lens of your analytics strategy.
DAP Learning Series
Analytics Case Study Part 1: Assessment
How to assess your analytics strategy to ensure you’re pulling impactful and relevant data
DAP Learning Series
Analytics Lessons From Canada.ca
We’ll be talking analytics goals, lessons, barriers, and successes with our neighbors up north.
DAP Learning Series
An Introduction to the Basics of DAP
Learn about the reporting interface, common terminology, and basic reports in Google Analytics
DAP Learning Series
Justifying the Web Analyst’s Role in Your Organization
How to justify an analysts role on your team and make a business case for this person to leadership.
DAP Learning Series
The YouTube Event Option
Learn how to track plays of embedded YouTube videos on your DAP-enabled pages
Learning Series
DAP Learning Series: Site Analysis, Live!
Join us for a live demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance.
Video
DAP Learning Series: A Deep Dive Into Behavior Reports
A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.
Learning Series
DAP Learning Series: A Deep Dive Into Audience Reports
Build upon your audience report knowledge and learn how to leverage these reports to better understand your audience.
Learning Series
DAP Learning Series: Misunderstood Metrics
What are some examples of misunderstood metrics, and how and when should you use them? We’ll talk about these metrics and their potential misinterpretations and pitfalls.
Video
DAP Learning Series: Understanding When to Use Sessions vs. Unique Pageviews
Understanding When to Use Sessions vs. Unique Pageviews
Video
DAP Learning Series: Writing Custom JavaScript for Tag Managers
This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience
Video
DAP Learning Series: An Introduction to the Basics
This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.
Video
DAP Learning Series: Using the Search Console
This online class will dive deeper into the benefits of integrating Google Search Console with your independently managed Google Analytics account
Video
DAP Learning Series: Advanced Concepts
This half-day online class will expand upon the basics of Google Analytics.
Video
DAP Learning Series: Creating Your Own Campaign URL Builder
This online event will cover how to create a campaign URL in Google Analtyics and how to effectively implement it.
