Photo:Freddie Blicher

Freddie Blicher

Freddie Blicher is an analyst with the Digital Analytics Program (DAP). For more information about DAP or to become a DAP participating agency, please contact DAP via email.

News and Events

DAP Learning Series

Tag Managers Part 2: Configuration Framework

This session will help DAP users configure and use their tag manager, to augment their reporting on more advanced interactions with their websites.
Mar 24, 2021
DAP Learning Series

Analytics Case Study Part 3: Action

In this webinar, we’ll address how to use the analysis and insights you created using DAP Google Analytics, to take action.
Oct 21, 2020
DAP Learning Series

Analytics Case Study Part 2: Analysis

In this workshop, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.
Sep 24, 2020
DAP Learning Series

Analytics Case Study Part 1: Assessment

In this workshop, we’ll address how to assess your web analytics strategy to ensure you’re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance.
Aug 26, 2020
DAP Learning Series

Analytics Lessons From Canada.ca

In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada.
Jul 23, 2020
DAP Learning Series

An Introduction to the Basics of DAP

New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.
Apr 23, 2020
DAP Learning Series

Justifying the Web Analyst’s Role in Your Organization

In this workshop, we’ll address how to think about justifying an analyst role on your team, and talk about the role’s many hats, as well as making the business case to your leadership team.
Mar 25, 2020
DAP Learning Series

The YouTube Event Option

In this session, you’ll learn how to track plays of embedded YouTube videos on your DAP-enabled pages, and how to create reports for analysis.
Feb 19, 2020
Learning Series

DAP Learning Series: Site Analysis, Live!

Join us for a live demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance.
Nov 20, 2019
Video

DAP Learning Series: A Deep Dive Into Behavior Reports

A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.
Oct 23, 2019
Learning Series

DAP Learning Series: A Deep Dive Into Audience Reports

Build upon your audience report knowledge and learn how to leverage these reports to better understand your audience.
Aug 21, 2019
Learning Series

DAP Learning Series: Misunderstood Metrics

What are some examples of misunderstood metrics, and how and when should you use them? We’ll talk about these metrics and their potential misinterpretations and pitfalls.
Jul 24, 2019
Video

DAP Learning Series: Understanding When to Use Sessions vs. Unique Pageviews

In this webinar, Freddie Blicher, an analyst for the Digial Analytics Program, will discuss how to think about sessions and unique pageviews in reporting and content analysis.
Mar 20, 2019
Video

DAP Learning Series: Writing Custom JavaScript for Tag Managers

This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience
Sep 20, 2018
Video

DAP Learning Series: An Introduction to the Basics

This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.
Aug 15, 2018
Video

DAP Learning Series: Using the Search Console

This online class will dive deeper into the benefits of integrating Google Search Console with your independently managed Google Analytics account
Jun 07, 2018