DAP Learning Series
Tag Managers Part 2: Configuration Framework
This session will help DAP users configure and use their tag manager, to augment their reporting on more advanced interactions with their websites.
Freddie Blicher
Freddie Blicher is an analyst with the Digital Analytics Program (DAP). For more information about DAP or to become a DAP participating agency, please contact DAP via email.
News and Events
DAP Learning Series
Analytics Case Study Part 3: Action
In this webinar, we’ll address how to use the analysis and insights you created using DAP Google Analytics, to take action.
DAP Learning Series
Analytics Case Study Part 2: Analysis
In this workshop, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.
DAP Learning Series
Analytics Case Study Part 1: Assessment
In this workshop, we’ll address how to assess your web analytics strategy to ensure you’re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance.
DAP Learning Series
Analytics Lessons From Canada.ca
In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada.
DAP Learning Series
An Introduction to the Basics of DAP
New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.
DAP Learning Series
Justifying the Web Analyst’s Role in Your Organization
In this workshop, we’ll address how to think about justifying an analyst role on your team, and talk about the role’s many hats, as well as making the business case to your leadership team.
DAP Learning Series
The YouTube Event Option
In this session, you’ll learn how to track plays of embedded YouTube videos on your DAP-enabled pages, and how to create reports for analysis.
Learning Series
DAP Learning Series: Site Analysis, Live!
Join us for a live demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance.
Video
DAP Learning Series: A Deep Dive Into Behavior Reports
A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.
Learning Series
DAP Learning Series: A Deep Dive Into Audience Reports
Build upon your audience report knowledge and learn how to leverage these reports to better understand your audience.
Learning Series
DAP Learning Series: Misunderstood Metrics
What are some examples of misunderstood metrics, and how and when should you use them? We’ll talk about these metrics and their potential misinterpretations and pitfalls.
Video
DAP Learning Series: Understanding When to Use Sessions vs. Unique Pageviews
In this webinar, Freddie Blicher, an analyst for the Digial Analytics Program, will discuss how to think about sessions and unique pageviews in reporting and content analysis.
Video
DAP Learning Series: Writing Custom JavaScript for Tag Managers
This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience
Video
DAP Learning Series: An Introduction to the Basics
This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.
Video
DAP Learning Series: Using the Search Console
This online class will dive deeper into the benefits of integrating Google Search Console with your independently managed Google Analytics account
