Emerging Tech

A recent survey of 100 retailers by EPiServer found that 46 percent of those with a mobile strategy in place and 74 percent of those planning to launch one soon said they are using mobile primarily to increase customer loyalty or provide a more personalized experience for

Mobile Marketing Watch released an article explaining why it is important for the workplace to be making the move to mobile. When it comes to marketing, it is essential to understand your customer and be easily discoverable or else your product will go unseen.

Latinos appear to be adapting to mobile technology faster than other groups, according to Mobile Future. They are ahead of the average U.S. population in several key categories, such as: 47% of Latino adults have embraced wireless exclusively versus 34% of all U.S. adults

The way people are using mobile is changing—we are socializing in new ways; performing tasks in new ways, often multi-tasking between activities; and sharing and gathering information in new ways.

According to research done by Strategy Analytics, global smartphone shipments grew 47 percent from 156.5 million units in the second quarter of 2012 to 229.6 million units in the second quarter of 2013. Additionally, the research finds that this growth is being driven by demand for Android phones

The mobile product your agency is trying to promote needs to fit your customers, and creating mobile personas is a strategic way of doing that.

MobileMarketingWatch recently published an article on how the SMS marketing world is changing. Due to its popularity, SMS has evolved into one of the most effective mobile marketing strategies. Improves Relevance for All: Marketers tailor campaigns to a variety of interests in order

A study conducted by Nielson for Q1 2013 reports that almost half of all mobile users use their mobile devices as second screens while watching TV on a daily basis (46% for smartphones, 43% for tablets).

ComScore recently released key trends in the United States’ smartphone industry for three months (February-May) with Apple ranked as the top smartphone manufacturer and Android as the top smartphone platform. During the three months, 141 million people owned smartphones. Top Smartphone Original Equipment Manufacturers

Jackie Rov of tmgmedia points out that with more than a billion smartphones in consumer’s pockets, it’s more important than ever for brands to adapt their strategy to mobile trends. To engage with consumers in the mobile era, we must understand the shift in consumer behavior

Do you know what the most important technology will be 12 years from now, in 2025? A recent report on Disruptive Technologies from McKinsey & Company predicts a number of evolving technologies that will have the biggest impact in the next decade or so, including