Content Strategy

Make use of content strategy to deliver great digital experiences.

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634 posts

New Ed.gov Homepage and More

You may have noticed we launched our new Ed.gov homepage today. This completes the third and final phase of our visual refresh for our main website. We released the second phase of the refresh back in June. So, what’s new? Streamlined Homepage The new homepage takes our efforts to streamline navigation on the website one

Jan 23, 2015

Connect with Your Colleagues Before You Need Them

Running a government website or social media account is complex: while trying to meet your agency’s mission goals and your customers’ needs, you also have to keep track of issues like ethics, information security, privacy, and accessibility. It’s enough to make your head spin. Luckily, no one … errr … no online communications person …

Jan 12, 2015

From Elephant to ELK: How We Migrated Our Analytics System to Elasticsearch

As I mentioned in a recent blog post about image search, we’re avid users of Elasticsearch for search. We also recently ported another vital part of our system to Elasticsearch: analytics. This post is a technical deep dive into how our analytics system works, and specifically how and why we used Elasticsearch to build it. Background DigitalGov Search is

Jan 07, 2015

As we round out 2014, we’re reflecting on the exciting year we’ve had at DigitalGov since we launched in February. Our mission is to share information and resources from agencies across the federal government that are working in the digital space, and highlight the services and communities that can help you meet your digital government

Dec 31, 2014

The Best E-gov Websites in the World

In Design Secrets of the World’s Best e-Government Web Sites, the Asia-Pacific online communications powerhouse FutureGov singles out eight national e-government portals as the best-designed in the world, and identifies the best practices these sites exemplify. “Ultimately, these websites are the best in the world because they are designed to

Dec 31, 2014

10 Years of Digital Government—A Retrospective

In December of 2004, the Office of Management and Budget (OMB) issued the first Policies for Federal Public Websites. Over the past decade, we’ve seen technology completely transform how government delivers information and services to the public. On this 10-year anniversary, we’re taking a walk down memory lane to recap some of the pivotal moments

Dec 18, 2014

Going “Behind the Blog” with the Law Library of Congress

Creative content can be found in all corners of the federal space. Recently, the Law Library of Congress blog, In Custodia Legis, and the United States Courts blog, The Third Branch News, were named to the ABA Journal “Blawg 100” out of 4,000 legal blogs eligible for selection. We wanted insight on their blogging success, so we spoke

Dec 12, 2014
Open Opportunities

From Taste-Testers to Explorers: Developing Personas for Open Opportunities

Being customer-focused means doing the gumshoe work of research and rounds of analysis to find gold by understanding user goals. For the task-based innovation network, Open Opportunities for DigitalGov, that meant developing personas in order to overcome our own biases and learn about the different motivations of our participants. In this article, we’ll talk about

Dec 08, 2014

Promoting Women’s Health Through Dynamic Multilingual Content

Sonia stands at the pharmacy counter, flashing her most brilliant smile. Jorge, the handsome neighborhood pharmacist, dispenses his own easy smile as they chat. Sound like an ordinary soap opera? This telenovela is actually a tool to help Spanish-speaking women make smart medication decisions. The four

Dec 05, 2014

Keeping Vanity URLs in Check: A Few Criteria

Shortcuts, Vanity or Marketing URLs, are all names for the requests Web managers get to shorten Web addresses. The shortened links make it easy to share long links as well as track clicks on those links. On a recent discussion thread on the Web Managers

Nov 28, 2014

Placeholder Text: Think Outside the Box

The verdict is in. Placeholder text is harmful in search boxes. Searchers are on your site to complete a task. Having placeholder text inside a search box distracts from the task and it reduces the usability and accessibility of the search box. Placeholders look simple, but are in fact very tricky to use. When people

Nov 24, 2014

Get More Health Content for Your Websites, Apps, and Social Media

Several federal agencies and offices have worked together to create a free and easy way for public health partners to incorporate our Web content, images, video, data, and infographics into other sites, apps, and social media. Through digital media syndication, the science-based resources of the Department of Health and Human Services (HHS), Centers for Disease Control and

Nov 10, 2014

A Picture Is Worth a Thousand Tokens: Part II

In the first part of A Picture Is Worth a Thousand Tokens, I explained why we built a social media-driven image search engine, and specifically how we used Elasticsearch to build its first iteration. In this week’s post, I’ll take a deep dive into how we worked to improve relevancy, recall, and the searcher’s experience

Nov 04, 2014

Open and Structured Content Models Workshop Recap

People consume government information in a variety of ways: through agency websites, of course, but increasingly through social media, search engines, and mobile apps, whether developed by agencies or third parties. To make sure the information is available seamlessly, accurately, and consistently from one setting to another,

Oct 27, 2014

Web Design Changes? Let the Metrics be Your Guide

On September 6, 2013 at 11:27 p.m., EDT., viewers tuned in through the Internet to watch NASA launch its Lunar Atmosphere and Dust Environment Explorer (LADEE) spacecraft. As viewers logged onto the website, something unusual happened. For the first time, metrics indicated that NASA.gov’s mobile users outpaced their desktop users. 93 percent of their viewers

Oct 23, 2014