FedRAMP & DAP Case Study Part 1: Assessing Analytics Strategy

See how the FedRAMP team assessed their analytics objectives and key performance indicators (KPIs) prior to the launch of a redesigned site.

Wednesday, July 28, 2021 2:00 PM – 3:00 PM ET

Hosted by and the Digital Analytics Program (DAP)

As many Digital AnalyticsProgram (DAP) users now realize, reporting is only one part of the process of understanding what the data means and how it helps you make decisions about your website.

Google Analytics tells you the “Who,” the “How,” and the “What” — but it doesn’t tell you the “Why.”

In this two-part Analytics Case Study, we’ll speak with the U.S. General Services Administration (GSA) Federal Risk and Authorization Management Program (FedRAMP) Program Management Office (PMO) team about their analytics strategy using both DAP and their own tools. The purpose of the webinar is to illustrate how you can connect the dots between your organization’s website strategy and your analytics data to help you think about the “Why.”

We’ll show how your strategy serves as the linchpin and foundation of your website reporting and provide some helpful guidance and tips on assessing your strategy. We will be joined by members of the FedRAMP team to hear their thoughts on their analytics strategy.

View the slides (PowerPoint presentation, 396 KB, 33 slides)


  • Tim Lowden — Program Manager, Digital Analytics Program (DAP)
  • Betsy Steele — FedRAMP Education and Outreach
  • Freddie Blicher — Program Analyst, Digital Analytics Program (DAP)
  • Matt Silber — Program Support, FedRAMP PMO (Contractor)

The Digital Analytics Program (DAP) offers a web analytics tool, training, and support to federal agencies. The program is a shared service provided by the Technology Transformation Services (TTS) at the U.S. General Services Administration (GSA). Have a question for the DAP team? Send an email to

In this talk

Originally posted by Betsy Steele on Jul 28, 2021

GSA | Washington, DC

Originally posted by Freddie Blicher on Jul 28, 2021
Originally posted by Tim Lowden on Jul 28, 2021