Does your agency’s LinkedIn content strategy need an update? Have you been successful in gaining followers? Hear some tips and best practices from Matt Ross, of LinkedIn’s Marketing Solutions Government & Advocacy team, on how to improve your agency’s use of content to maximize engagement with your core audience.
Matt Ross, LinkedIn Marketing Solutions—Government, Advocacy, and Non Profits team
In the past dozen years in digital advertising, Matt has watched the industry change, grow, and adapt - through multiple vantage points of publisher, ad technology, and social platform. He believes at the core of marketing it’s important to remember that the goal of your organization’s message is to talk to your target audience as unique individuals so they feel understood and valued.
This SocialGov Talk is hosted by SocialGov, the federal government’s social media Community of Practice. SocialGov has over 1,200 members from 90+ departments and agencies across the federal government.
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