Personas: learn how to discover your audience, understand them, and pivot to address their needs
Advice from five federal experts on creating user personas.
Communication
Resources on Communication
Introduction to translation technology —What is translation technology? This introductory resource will help you understand how and when to use translation technology to provide …
How to start and sustain a federal podcast —Discover how to create and maintain a successful podcast at your federal agency.
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Communicators —Brings together government communicators to improve communication and make government more effective.
News and Events on Communication
12 posts
The art of storytelling in a hybrid world
Combined with technology and audience awareness, our increasingly digital, hybrid world can still leverage that in-person charm through the art of storytelling.
Webinar Recap: How to Measure Effectiveness of Your Digital Outreach and Communications
Panelists shared their experiences, lessons learned, and best practices for what works in federal government agencies that have robust programs reaching a diverse American public.
Outreach
988 Suicide & Crisis Lifeline Partner Toolkit
Substance Abuse and Mental Health Services Administration (SAMHSA) recognizes the need for governments, states, territories, tribes, crisis centers, and partners to speak with one voice to ensure there is a clear understanding about what 988 is and how it will work. We encourage you to use these communication outreach materials and build upon them with your community coalitions to meet the needs of your specific audiences.
C-SCRM Acquisition Community of Practice (ACoP) Interact Site
C-SCRM Acquisition Community of Practice (ACoP) Interact Site—Since the launch of the Cybersecurity Supply Chain Risk Management (C-SCRM) Acquisition Community of Practice (ACoP), GSA and the Cybersecurity and Infrastructure Security Agency (CISA) have been co-leading an effort to broaden the level of awareness and develop agency maturity in the areas of acquisitions, supply chain risk management, and cybersecurity across the federal government for information communication technology and services (ICTS). To increase C-SCRM awareness and adoption government-wide, the C-SCRM ACoP launched an online collaborative space for the federal government’s IT community and industry to share best practices, ideas, guidance, tools, and expertise needed to implement C-SCRM requirements. Working together as a community and sharing information will help us improve our cybersecurity posture across all levels of government. — via General Services Administration
Professional Development
Webinar Recap: The Part-Timer
Learn how Joanne Short of the United States Postal Service (USPS) opened professional doors by going beyond her job description in her Plain Language Summit session, The Part-Timer.
FAR Updated To Add Revised Section 508 Standards for Information and Communication Technology
FAR Updated To Add Revised Section 508 Standards for Information and Communication Technology—On January 18, 2017, the U.S. Access Board issued a final rule (the Revised 508 Standards) that updated accessibility requirements covered by Section 508 for Information and Communication Technology (ICT). Read more about the final FAR rule update and changes effective as of September 10, 2021. — via Section508.gov
Digital Communications
Deep Fakes and Social Media
Deep fakes are an emerging threat that can disrupt agencies’ communication efforts and federal agencies should be prepared. Learn about deep fakes on social media, and how federal agencies can plan to combat a deep fake if they are targeted.
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Hosted by Digital.gov and the SocialGov Community of Practice
2021
6 Ways To Navigate the Civic Tech Sea of Newness
Two former private-sector marketers now serving as Presidential Innovation Fellows share tips for building relationships and finding your way as a civic technologist.
Bringing Our Human(ity) to Work: 5 Ingredients for a Delightful Town Hall
How to design impactful and engaging Town Hall or large group meetings.
See how our Office of Strategic Communication used A/B testing to resolve a difference of opinion within a cross-functional design team.
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Hosted by Digital.gov and the A/B Testing Community of Practice
2020
Design and Conflict: Do You Know Your Conflict Style?
Building empathy towards users is always a part of the UX process, but it’s not always common practice to build empathy towards our teammates. Here’s an idea to proactively address conflict and build empathy through understanding on your team.
How Federal Leaders Can Build the Will, Skill, and Velocity Needed for Digital Transformation
Learning—and practicing—five imperatives of network leadership can help agencies improve their odds for successful digital transformation. Many organizations are undergoing digital transformation because the organizations see that it is necessary for long-term survival. However, digitally reinventing the organization is “one of the hardest journeys to make.” According to industry experts, two-thirds of organizations will fail
