Communication

Good written and verbal communications make the government more effective and trustworthy.

More News and Events on Communication

100 posts

How Federal Leaders Can Build the Will, Skill, and Velocity Needed for Digital Transformation

Learning—and practicing—five imperatives of network leadership can help agencies improve their odds for successful digital transformation. Many organizations are undergoing digital transformation because the organizations see that it is necessary for long-term survival. However, digitally reinventing the organization is “one of the hardest journeys to make.” According to industry experts, two-thirds of organizations will fail
Sep 06, 2017

Build Your Audience by Hosting a Twitter Chat

Twitter is more than just a platform for sharing news and updates: it can be a tool for directly communicating with your community and understanding what is important to them. One way you can connect with your Twitter audience is by hosting a Twitter Chat. They can be a good way to discuss key topics,
May 01, 2017

Improving Stakeholder Collaboration Can Improve Software Development Performance

It’s important for software development organizations to make it as easy as possible to enable improved stakeholder behavior. Development stakeholders can include business development representatives, product managers, and senior project managers, and they are typically carrying the weight of the organization’s mission. They are concerned about the organization’s goals, and are usually focused on ensuring
Apr 17, 2017

Letting Go of 85 Percent of Our Email Subscribers

Late last year, Business.USA.gov (BUSA) began transitioning its web presence to USA.gov and with its content, came its social media and email accounts. While transferring ownership of a Twitter account is fairly easy to do from a technical standpoint, transferring email ownership and tools is not. We had to tackle
Mar 13, 2017

The Essentials of an Editorial Calendar

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial
Oct 24, 2016

The Content Corner: Will You Read This Entire Post?

Deep down we’ve always known that people only read a small portion of any content shared online. In many ways that can’t be fixed but there are ways to help people read more or at least scan better. There was a book I loved as a child that featured the Sesame Street character Grover, titled
Apr 11, 2016

Transcreation: Why Do We Need It?

Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated message (either written or visual) evokes the same emotions and carries the same implications in the target language as it does
Apr 08, 2016

The Content Corner: Four Ways to Help Your Content Stand Out

When discussing trends for 2016, I made some mention of the content overload that started in 2015 but will certainly increase in 2016. Contently recently found that organizations created 73% more content in 2015 than in 2014. I see no reason why that number will decline in 2016, especially as content becomes the beast of
Feb 01, 2016

Good Content Needs Plain Language

If good content is essential to good user experience, as Tyrus Manuel proposes in his November 23, 2015, DigitalGov post, then plain language is also part of good user experience. Plain language helps the public do what they need to do—find forms, apply for benefits, look up information and more—when they use federal websites and other
Dec 23, 2015

The Content Corner: Is Pair Writing Right for You?

Fresh from last week’s article about workflows and their importance in the content creation process, I stumbled upon a new twist in content production known as pair writing. Many of you familiar with agile methodologies or software programming in general should know the term pair programming. Pair writing hopes to take some of the same
Dec 14, 2015