Welcome to User Experience Month!

Nov 7, 2014
UX monthly theme slider image

By Jessica Skretch, FTC

One challenge with digital government: it’s hard to see people.

If you work at a U.S. Post Office, you interact with your customers, talk with them, and even see what they are feeling by looking at their faces. You can understand their experience fairly easily. In the digital world, technology decreases physical distance but increases the personal distance between us and our audience. Often we have to make sense of piles of data and user comments to determine if people even like what we offer or find it valuable.

So, in addition to collecting good analytics (like through GSA’s free Digital Analytics Program), it’s crucial to understand your how your customers use your technology on a one-to-one basis. That’s why you focus on the User Experience (or UX); a product’s ease-of-use, whether it looks nice or creates any emotional friction, and if people can use it to accomplish something they want.

User Experience is closely related to Customer Experience, and the User Experience program that I manage at GSA helps: build UX teams at agencies across the federal government, them to understand their customers’ needs, and build products centered around them.

For this month’s UX theme, we’re hitting this topic from lots of angles:

Finally, if you want to get involved with the 530+ members of the Federal User Experience Community, please email us and we’ll get you signed up.