Social Media

The Outreach and Marketing team from USAGov helps agencies amplify their key messages through a variety of channels.

As chatbots have become more popular, some online sites will let you create a chatbot with little or no programming.

This post was originally published on the HIV.gov blog. Editor’s Note: At HIV.gov, our team calls include a weekly update on digital trends. These updates allow us to stay current and inform our work. We recently asked HIV.gov’s former digital strategist to suggest ways our HIV partners can stay up to date with social media trends.

At HIV.gov, we’re often asked if videos are effective tools for communicating HIV prevention and treatment information. Our experience, the work of our partners, and current research continue to support the use of video for informing and empowering individuals.

Merriam-Webster officially defines a meme as “an idea, behavior, style, or usage that spreads from person to person within a culture.” But these days, most of us think of memes as those viral posts online that convey a message using a photo with text. They range from funny to serious to offensive, and everything in

Many know that digital tools have become indispensable for connecting with many audiences—but we also know that what’s available in the digital realm is always changing. So how do you know what tools are best for your purpose? And how do you plan for your organization’s digital future when the pace of change is so

In the last national election, the earliest born members of Generation Z voted for the first time. In 2019, the American workforce will see the influx of tens of millions of Gen Zers who, according to some researchers, will be a stark contrast to the Millennials that will make the largest part of the 2020

Helping patients manage chronic pain has become an increasing challenge for health care providers, particularly in the face of an ongoing opioid epidemic in the United States. In response, the National Center for Complementary and Integrative Health (NCCIH) at the National Institutes of Health (NIH) has made funding research on integrative health approaches to pain

Forbes magazine recently ran an article showcasing six handy mobile apps that were built using federal government open data. The apps range from the Alternative Fueling Station Locator to ZocDoc (a doctor locator). What I especially like about the Forbes article is that the author describes the federal government data sets behind each app. There

Twitter is more than just a platform for sharing news and updates: it can be a tool for directly communicating with your community and understanding what is important to them. One way you can connect with your Twitter audience is by hosting a Twitter Chat. They can be a good way to discuss key topics,

The demand for more automated, self-service access to United States public services, when and where citizens need them, grows each day—and so do advances in the consumer technologies like Intelligent Personal Assistants designed to meet those challenges. The U.S. General Services Administration’s (GSA)

MedlinePlus is a consumer health website produced by the U.S. National Library of Medicine (NLM), available in both English and Spanish. As part of our Search Engine Optimization (SEO) strategy, we recently added meta descriptions to our health topic pages.

We naturally gravitate towards story-telling. It’s part of our human nature that began thousands of years ago, well before the written word. We want to pass down our history and cultures, and we do this by telling stories because they resonate with us. Stories tap into our emotions. They make us feel. They move us

Regardless of the platform, industry or niche, you became a social media influencer in one of two ways: adopting early, or promoting great content.

Thanks to your participation, DigitalGov University (DGU), the events platform for DigitalGov, hosted over 90 events with 6,648 attendees from over 100 agencies across federal, tribal, state, and local governments.

Every first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act

In a move to win back users and improve the company’s image, Twitter introduced quality filters in August. They followed this move in November with an option to mute certain words. These changes will have larger ramifications for federal agencies, who will need to focus on quality of content in order to retain their audience