Multilingual
News and Events on Multilingual
61 posts
The Content Corner: Recapping Content Marketing Trends in 2016—How Have We Stacked Up?
Earlier this year, it was predicted that content marketing would become even more important due to its ability to enhance not just visibility, but also increase engagement with customers—who could, in turn, become great promoters of your content. Needless to say, much of our time these days as communicators is spent on developing, distributing, maximizing, and
Social Security Joins The Hispanic Heritage Month Celebration
Social Security joins you and your family in celebrating Hispanic Heritage Month, which runs from September 15 to October 15. We know the contributions of Hispanics can be traced to before the origins of the United States with the discovery, exploration, and naming of many places in our nation, such as state names like California,
Emma: Friendly Presence and Innovative USCIS Resource Available 24⁄7
We are working hard to serve you and continue to make improvements to Emma, our Spanish-speaking Interactive Virtual Assistant. Help us improve Emma’s knowledge by continuing to ask your immigration-related questions on USCIS.gov/es from any device. This blog will help you understand a little bit more about how Emma works and how you can help
Trends on Tuesday: Latino Users Lead Mobile Use in U.S.
The Pew Research Center released a report in July that shows people of Latino descent are heavily reliant on mobile phones for their Internet access, more than other ethnicities. The report said that since 2012, the percentage of Hispanic adults who used mobile devices to access the Internet jumped from 76% to 94% in 2015. These percentages
Widgets, Mobile Apps, and SMS: Essential Agency Tools for Summer Heat Safety, Hurricane Season, and Emergency Preparedness
A review of mobile apps, tools, and websites from federal agencies created to help the public with weather and emergency preparedness– and how organizations can help share that information.
The USAGov Bilingual Style Guide Is Now Online!
About a year and a half ago, the Federal Citizen Information Center—today called USAGov—embarked on a very ambitious task: integrating our content operations. We blurred lines that defined silos and adopted a bilingual content approach to offer a more consistent experience, regardless of language preference or point of access to our information. See more about
Transcreation: Why Do We Need It?
Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated message (either written or visual) evokes the same emotions and carries the same implications in the target language as it does
#SomosSocial: Bilingual Twitter Chats—How to Do Them Effectively
There are 11.7 million + reasons to be on Twitter—the approximate number of Hispanics in the U.S. who are using the platform. And out of those 11.7 million, 43% tweet in English and in Spanish. Hispanics over index their counterparts when it comes to digital technologies and services, but how do you reach them and
#SomosSocial: 5 Keys for Government to Reach Hispanics Through Social Media
Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social
Income Scams Are Subject of New FTC Fotonovela
The FTC’s second Spanish-language fotonovela is about scams that promise you can make money selling high-end products or brand-name merchandise. If the pitch sounds familiar, that’s because the story is based on facts from a recent [Federal Trade Commission] FTC lawsuit against a
Are Videos in Spanish the Way To Go?
The answer may surprise you. It takes time, resources and actual money. Why prepare a video for something that can be written about and released in
Search, Buscar, Поиск, جستجو, Cari: Creating a Good, Multilingual Search Experience
Government agencies across the United States publish content in a growing number of languages to do the business of the country. In 2015, DigitalGov Search dramatically expanded support for languages on our search results page, expanding from just English and Spanish to support 68 different languages.
Betting on email: How We’re Reaching Hispanics via Their Inbox
Driving visitors to a destination means reaching your users where they are at. In 2005, as part of the greater USA.gov marketing strategy, GobiernoUSA.gov launched an email program. These communications initially took the form of short blurbs that directed people to important site content and promoted other government information hosted by various federal agencies. From
Real Internationalization Isn’t Just Geographic: It’s Linguistic
Twenty years ago, the chances of watching an NBA game with commentary in a language other than English were small. Today, the NBA transmits games in 47 languages to 215 countries across the world. This is a perfect example of how organizations have evolved over time to meet the demands of their audiences. Evidence like
Cross-Agency Collaboration Is the Key to Reaching Millions
This story begins with a post about reverse mortgages, but don’t worry: we won’t go into the world of complex home loans. Rather, this is a story about how one federal agency is partnering with another to amplify its content and reach millions of people online—and why more agencies should do the same. Many federal
Trends on Tuesday: The Total Market Approach
Your audience is not homogenous. No matter the agency, target audiences are not only diverse, they are diverse on a multitude of factors. Recently, evolving trends in multicultural marketing have gained attention as organizations adjust their marketing and outreach strategies to meet 21st century realities. Marketers who recognize the need for a coherent, effective multicultural
Multiple Languages, Single Platforms: the World Digital Library
Multilingual does not always mean multiple accounts or websites. Increasingly, multilingual content is delivered in an integrated way, with two (or more!) languages delivered on the same website, app, or social media platform. The World Digital Library (WDL) is one example of how multiple languages can be incorporated on single platforms. The WDL is a
