Multilingual
News and Events on Multilingual
61 posts
Busting Myths and Building Partnerships: National Drug Facts Week
Myth-busting isn’t just for television. And through a multi-faceted, tech-savvy campaign based on strategic partnerships, one federal office has found a winning strategy for combating misinformation. National Drug Facts Week (NDFW) is a health awareness week for teenagers, with the goal of debunking
Persona Development Case Study: NCI and Spanish Language Outreach
Government websites need to address the needs of diverse audiences. Although translations are a first step towards engaging non-English speaking audiences, the intended audience may be alienated if information is not presented in a culturally relevant way. The
Spanish Language Mobile Apps from Gobierno.USA.gov
In mobile app development, if you aren’t making it multilingual, you miss providing anytime, anywhere information and services to important mobile-only audiences. Regular DigitalGov readers know that we’ve touched on Hispanic mobile trends before, including the high rates of mobile usage among Hispanic millennials. Today, we’re highlighting five Spanish language
The Best E-gov Websites in the World
In Design Secrets of the World’s Best e-Government Web Sites, the Asia-Pacific online communications powerhouse FutureGov singles out eight national e-government portals as the best-designed in the world, and identifies the best practices these sites exemplify. “Ultimately, these websites are the best in the world because they are designed to
Promoting Women’s Health Through Dynamic Multilingual Content
Sonia stands at the pharmacy counter, flashing her most brilliant smile. Jorge, the handsome neighborhood pharmacist, dispenses his own easy smile as they chat. Sound like an ordinary soap opera? This telenovela is actually a tool to help Spanish-speaking women make smart medication decisions. The four
Young Entrepreneurs Hang Out With Government Virtually… and in Spanish
It’s a well-known fact that the Hispanic population is growing at a rapid pace, and among the areas seeing the most interest and growth is business. According to the Small Business Administration (SBA), there are more than 3 million Hispanic-owned businesses in the U.S. today, a number that is growing at three times the national
ICE Expands Reach of App Designed to Locate Child Predators
Catching child predators? There’s an app for that, and it’s expanding its reach to Android smartphones. Operation Predator—the first U.S. federal law enforcement app designed to seek the public’s help with identifying and locating fugitive and unknown suspected child predators—is now
Trends on Tuesday: Meet the Mobile Power Users
U.S. Hispanics are ahead of the digital curve, according to an analysis of strategies of leading brands and forward-thinking marketers by Lisa Gevelber, Vice President of Americas Marketing. As we’ve noted before, Hispanics not only lead in adoption of new devices, they are also power users of mobile.
Why Marketing to U.S. Hispanics Is like the Offside Rule in Soccer
Do you scratch your head trying to figure out the latest trends to reach out to Hispanics in the U.S.? If you answered yes, don’t worry, you’re not alone. The current Soccer World Cup is lending a great analogy to help you think through your strategy to your customers. Some rules in soccer, as in
Multilingual Digital Content
Federal agencies are required to provide meaningful access to government information to people with limited English proficiency. This applies to your agency’s digital content too. You need to determine how much information you need to provide in other languages, based on an assessment of your audience.
Broadcasting Board of Governors Use “Relay” Tool to Cover the World Cup
World Cup fever, everyone’s got it—even the Broadcasting Board of Governors‘ (BBG) Voice of America has reporters covering the event. For this year’s World Cup, VOA has teamed up with the Office of Digital and Design Innovation (a digital team inside
Trends on Tuesday: Hispanic Millennials Provide Insight on Mobile Future
If you’re a frequent Trends on Tuesday reader, you may recall our post titled, “Latinos Embrace the Mobile Future,” which outlined several key categories where Latinos have adopted mobile technology faster than other groups. A new report by Univision and the Interactive Advertising Bureau, took an in-depth look at the mobile habits of Hispanic millennials,
Your Art App Now on Android
Earlier this year the National Gallery of Art released their “Your Art” app on iOS and now they have released an Android version. The Your Art app allows users to explore more than 130 works by artists including Leonardo da Vinci, Rembrandt van Rijn, Johannes Vermeer, and others. Along
StudentAid.gov: Improving the College Financing Experience
Guest post by Brenda Wensil, Chief Customer Experience Officer for Federal Student Aid (FSA). Established in late 2010, FSA’s Customer Experience Office is responsible for identifying, measuring and reporting customer expectations and satisfaction with the financial aid services and products offered at Federal Student Aid. The launch of StudentAid.gov in July 2012,
