Multilingual

Provide access to government information and services for people with limited English proficiency.

More News and Events on Multilingual

109 posts

Webinar Recap: Social Media + External Affairs = Outreach Success

Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies
Nov 17, 2016

GSA launches new AI, Virtual Reality, and Authentication Programs

Today we’re launching three new initiatives powered by GSA Digital Communities that leap federal agencies ahead on some of the most innovative new capabilities becoming available to our programs — Artificial Intelligence, Virtual/Augmented Reality, and the U.S. Digital Registry. These new Communities and portal are products of inter-agency collaboration and our shared commitment pushing the
Oct 26, 2016

The Essentials of an Editorial Calendar

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial
Oct 24, 2016

The New Vote.gov: Leaner, Faster and Multi-Lingual

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services
Sep 28, 2016

Social Security Joins The Hispanic Heritage Month Celebration

Social Security joins you and your family in celebrating Hispanic Heritage Month, which runs from September 15 to October 15. We know the contributions of Hispanics can be traced to before the origins of the United States with the discovery, exploration, and naming of many places in our nation, such as state names like California,
Sep 16, 2016
The Pew Research Center released a report in July that shows people of Latino descent are heavily reliant on mobile phones for their Internet access, more than other ethnicities. The report said that since 2012, the percentage of Hispanic adults who used mobile devices to access the Internet jumped from 76% to 94% in 2015. These percentages
Aug 02, 2016

Microsites, They’re Bigger Than You Think

Lately, we have been hearing a lot about microsites—CDC’s Zika Virus microsite provides up-to-date information on the virus—but the big question is: What are they? A microsite is a single or small collections of pages that are meant to encourage user interaction while conveying information. A microsite has the power to educate consumers regarding a
Apr 21, 2016

The USAGov Bilingual Style Guide Is Now Online!

About a year and a half ago, the Federal Citizen Information Center—today called USAGov—embarked on a very ambitious task: integrating our content operations. We blurred lines that defined silos and adopted a bilingual content approach to offer a more consistent experience, regardless of language preference or point of access to our information. See more about
Apr 14, 2016

Transcreation: Why Do We Need It?

Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated message (either written or visual) evokes the same emotions and carries the same implications in the target language as it does
Apr 08, 2016

#SomosSocial: 5 Keys for Government to Reach Hispanics Through Social Media

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social
Nov 05, 2015

Income Scams Are Subject of New FTC Fotonovela

The FTC’s second Spanish-language fotonovela is about scams that promise you can make money selling high-end products or brand-name merchandise. If the pitch sounds familiar, that’s because the story is based on facts from a recent [Federal Trade Commission] FTC lawsuit against a
Oct 14, 2015