Blogs

Government teams are improving digital experiences every day. Gain insights from their stories, case studies, and innovations.

Using Visual Content to Drive Engagement

When USA.gov was preparing to launch our campaign introducing the 2014 Consumer Action Handbook (CAH), we wanted to create highly-visual social content to see how it would do in comparison to standard text and link social media content.

Jun 23, 2014

NIH Can Rebuild Him, Launches Bionic Man Tool

The National Institute of Biomedical Imaging and Bioengineering recently launched the “NIBIB Bionic Man,” an interactive Web tool that allows students and the public to learn about cutting-edge research in biotechnology. The bionic man features 14 technologies

Jun 20, 2014

Agency Dataset Publication in Data.gov

Not sure how to get your datasets into Data.gov? We’ve put together an overview to show you how the process works. Agencies prepare their enterprise data inventories in data.json format and post them on their websites (agency.gov/data.json), pursuant to the Open Data Policy and following the guidance and using the tools available on Project Open

Jun 20, 2014

The Golden Metric

Are you looking for the “golden metric” that is the best measure of your agency’s website performance and cross-comparable across .gov websites? If so, stop looking. The concept of the golden metric is a dangerous one because it oversimplifies performance analysis of your website and overlooks the truth

Jun 19, 2014

DOT’s SaferCar App Goes Android

With the start of “astronomical summer” later this week on June 21, that means two things: road trips and car buying. If you’re doing either or both, best be sure to grab the app for the SaferCar program from the Department of Transportation’s

Jun 19, 2014

Government CX: Where Do You Find the Right Foundational Metrics?

Customer service. Customer satisfaction. Improving the customer experience. These buzzwords have become well-trodden territory among government strategists as a new wave of agencies attempt to ignite—or reignite—a focus on customers. Of course, putting customers first is a worthy goal. But what, exactly, do we mean when we use words like “service” and “satisfaction”? These terms

Jun 16, 2014

Search Engine Optimization for Government Websites

On June 10, 2014, the Metrics Community of Practice of the Federal Web Managers Council and DigitalGov University hosted an event to honor the memory of Joe Pagano, a former co-chair of the Web Metrics Sub-Council. This third lecture honoring Joe focused on search engine optimization (SEO). While commercial search engines do a remarkable job

Jun 13, 2014

Three Ways Agencies Are Using Social Media in Mobile Products

As highlighted in this Trends on Tuesday post, time spent on mobile phones—about 3 hours per day—has surpassed that of daily PC usage. This yields a significant opportunity for consumer interaction with federal agencies’ mobile apps, not just websites, and social media outlets. To take advantage of new opportunities for consumer

Jun 12, 2014

With the recent growth of smartphone and tablet ownership, it’s no surprise that U.S. consumers are spending more time on mobile devices than PCs. Mobile usage will rise to nearly three hours per day in 2014, according to eMarketer. So how does mobile compare to other major media: Mobile usage will rise to 2 hours 51

Jun 10, 2014

Federal Agencies and the Opportunities and Challenges of Big Data

On June 19, the Obama Administration will continue the conversation on big data as we co-host our fourth big data conference, this time with the Georgetown University McCourt School of Public Policy’s Massive Data Institute. The conference, “Improving Government Performance in the Era of Big Data; Opportunities and Challenges for Federal Agencies,” will build on

Jun 09, 2014

Facebook Increases Public Service Verification to Improve Citizen Engagement

Facebook is now the first social media platform to start verifying all federal government pages with their signature blue checkmark using the Federal Social Media Registry API. The Federal Social Media Registry provides the singular source that allows social media platforms to quickly collect real government accounts—emphasizing the critical need to ensure the trust, quality and

Jun 09, 2014