Plain Language Page Titles: More Important than Ever

Government Web pages are found mainly through search engines. Google recently redesigned its search results page and there are quite a few small, but impactful, changes in this latest redesign. Specifically, it affects how page titles are displayed.

Many experts now recommend even shorter page titles. Below are a couple of articles (plus tools) to see how the change may affect your page titles:

Page Title & Meta Description By Pixel Width In SERP Snippet

New Title Tag Guidelines & Preview Tool

In addition to the suggestions offered in our previous article on Achieving Good SEO, here are a few specific tips for page titles:

  1. Place page titles in a

tag within the</p> <p><head> .<br /> 2. There’s no magic number, but around 55 characters or less is good.<br /> 3. There’s no set syntax, but “Primary Keyword – Secondary Keyword | Brand Name” is good.</p></p> <pre><code><p> Below are a few articles on optimizing title tags for search engines: </p> <p> <a href="http://searchengineland.com/nine-best-practices-for-optimized-title-tags-111979">Nine Best Practices For Optimized < title > Tags</a> </p> <p> <a href="http://moz.com/learn/seo/title-tag">Title Tag</a> </p> <p> <a href="http://www.w3.org/QA/Tips/good-titles"> <title> : the most important element of a quality Web page</a></p> <p> <em>If you’re interested in learning more about search, register for our Search Is the New Big Data (in-person training) on April 10.</em> </p> </code></pre> <div class="addthis_inline_share_toolbox"></div> <div class="yarpp-related"> <h3>Related posts:</h3> <ol> <li><a href="/2017/10/03/machine-learning-paired-with-skilled-data-scientists-future-datadriven-decision-making/" rel="bookmark" title="Machine Learning Paired with Skilled Data Scientists is the Future of Data-Driven Decision Making">Machine Learning Paired with Skilled Data Scientists is the Future of Data-Driven Decision Making</a></li> <li><a href="/2016/10/26/the-data-briefing-help-predict-the-future-of-federal-government-data/" rel="bookmark" title="The Data Briefing: Help Predict the Future of Federal Government Data">The Data Briefing: Help Predict the Future of Federal Government Data</a></li> <li><a href="/2018/03/14/data-briefing-value-federal-government-data/" rel="bookmark" title="The Value of Federal Government Data">The Value of Federal Government Data</a></li> <li><a href="/2016/11/02/the-data-briefing-learning-from-the-u-s-cities-on-how-to-implement-big-data-initiatives/" rel="bookmark" title="The Data Briefing: Learning from the U.S. Cities on How to Implement Big Data Initiatives">The Data Briefing: Learning from the U.S. Cities on How to Implement Big Data Initiatives</a></li> <li><a href="/2016/09/22/our-new-center-for-enhanced-analytics/" rel="bookmark" title="Our New Center for Enhanced Analytics">Our New Center for Enhanced Analytics</a></li> </ol> </div> <p class="tags">Tags: <a href="/tag/big-data/" rel="tag">Big Data</a>, <a href="/tag/search-engine-optimization/" rel="tag">Search Engine Optimization</a> </p> <div class="entry-meta"> <p class="feedback">Have feedback or questions about this article? 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