Content strategy

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641 posts

NIH Can Rebuild Him, Launches Bionic Man Tool

The National Institute of Biomedical Imaging and Bioengineering recently launched the “NIBIB Bionic Man,” an interactive Web tool that allows students and the public to learn about cutting-edge research in biotechnology. The bionic man features 14 technologies

Jun 20, 2014

Search Engine Optimization for Government Websites

On June 10, 2014, the Metrics Community of Practice of the Federal Web Managers Council and DigitalGov University hosted an event to honor the memory of Joe Pagano, a former co-chair of the Web Metrics Sub-Council. This third lecture honoring Joe focused on search engine optimization (SEO). While commercial search engines do a remarkable job

Jun 13, 2014

Overcoming Barriers—DigitalGov Summit Recap

As government innovators, we work to improve public services every day. In essence we are already in a public private partnership. But how can your agency capitalize on existing public private partnerships to engage citizens and enhance services? Four panelists from across government shared their public private partnerships success stories at the DigitalGov Citizen Services

Jun 05, 2014

The Importance of Cross-Channel Customer Service—DigitalGov Summit Recap

During the DigitalGov Citizen Services Summit last Friday, customer service experts from across government came together on a panel to share what customer service means to them and their organization and specific ways they leverage it. The other panels were on performance analysis, public private partnerships, and inter-agency work. The panelists spoke about the strategies

Jun 05, 2014

Evaluating Digital Communication: An International Incident

Are you measuring Twitter followers and press release downloads without any clue as to what people are doing with your agency’s products and information? Or do you not even know what to measure, never mind whether that measurement would be meaningful? Fear not, fair government communicator—there is hope! On May 15, top government communication measurement

Jun 04, 2014

Harnessing the Power of Many—DigitalGov Summit Recap

At the DigitalGov Citizen Services Summit last Friday, Jacob Parcell, Manager, Mobile Programs at the General Services Administration led a panel on the challenges and benefits of Inter-Agency work. The other panels were on performance analysis, customer service across channels, and public private partnerships. “The challenges are real,” said Parcell, who quoted President Obama’s famous salmon

Jun 03, 2014

Turning Data Into Action—DigitalGov Summit Recap

At the DigitalGov Citizen Services Summit last Friday, more than 200 innovators across government and industry came together to share how digital services can improve citizen services and reduce cost. Four panels convened to share information on performance analysis, customer service across channels, public private partnerships and inter-agency work. We have a recap of the

Jun 03, 2014

openFDA and Drug Adverse Events

openFDA launched today and with it the first publicly available dataset—Drug Adverse Reaction and Medication Error Reports—that covers more than 4 million records from 2004 to 2013. The openFDA team compiled 10 things to help developers use this dataset more effectively, including: Interactive examples created by the openFDA team to give perspective to the data. The

Jun 02, 2014

DigitalGov Search Results Get a Redesign

Bing, Google, and Yahoo have all rolled out major redesigns to their search results pages in the past year. The last time DigitalGov Search did a major redesign of their results page was in January 2012. It was long overdue for a facelift. So, our team redesigned our search results page. We’ve kept an eye on best

May 30, 2014

Why We Turned Off Comments on the USA.gov Blog

On Friday, we made a big change over on the USA.gov blog—we turned off the ability for people to comment on our posts. Now before you all start looking at me like I have five heads and wondering what Koolaid I’m drinking, let me explain our reasoning. We’ve had comments on blog.usa.gov since it launched

May 29, 2014

Ignite with Us

Have a DigitalGov success?—published an API? Got buy-in from leadership? Changed a part of your customer-service paradigm? Developed a cool dashboard? Got the app out the door? Heck! Have you prototyped a wearable, drivable or flyable? Have a DigitalGov opinion?—think we should be focusing more or less on something? Have an idea on how to

May 21, 2014

Designing in the Open Training Recap

During the recent redesign of Data.gov, the team developed a process that helped them respond to public feedback, track the actions and hold themselves accountable. In a DigitalGov University webinar, “Designing in the Open—Public Participation in Government Web Design,” Phil Ashlock, chief architect at Data.gov, and Jeanne Holm, Data.gov evangelist, shared how integrating feedback from

May 16, 2014