Communication

Good written and verbal communications make the government more effective and trustworthy.

More News and Events on Communication

119 posts

Roadmap for Creating a Writing Style Guide: One Step at a Time

So, you’re tired of seeing little (or big!) errors on your agency’s website, and you flinch at the random writing styles. You feel like your agency’s content is good, but there are still too many inconsistencies. What you need is an agency Writing Style Guide. A good guide can set styles that improve your agency’s

Nov 20, 2015

Technical Writing Need Not Be Abstruse—Use Plain Language for Maximum Impact

Author writes: Additionally, the method utilized a myriad of factors for the purpose of incentivizing production to hit record-high levels of magnitude in the equivalent time period. Author thinks: My work sounds serious, impressive and interesting. Reader thinks: Huh? Technical writers are great—some of my favorite colleagues are technical writers. But technical writers often need

Oct 23, 2015

Income Scams Are Subject of New FTC Fotonovela

The FTC’s second Spanish-language fotonovela is about scams that promise you can make money selling high-end products or brand-name merchandise. If the pitch sounds familiar, that’s because the story is based on facts from a recent [Federal Trade Commission] FTC lawsuit against a

Oct 14, 2015

Using Plain Language to Write for the Web

Plain language will make you a better writer. For federal employees, it’s also the law. On September 9th, Katherine Spivey, Co-Chair of the Plain Language Action and Information Network (PLAIN), presented a webinar on plain writing principles and how to apply them to Web writing. She also addressed how federal writers can comply with the

Sep 16, 2015

FAQs Done Right

In the circle of Web content life, FAQ sections are an endangered species. We’ve previously discussed the relevance of FAQs: Should FAQs go extinct, or are they a useful tool in your content ecosystem? Kathryn Catania, Chief of the Plain Language and Content Division at the U.S. Citizenship and Immigration Services, encourages agencies to take

Sep 04, 2015

The Content Corner: Optimize Your Content

For the past several weeks, I have been writing about fairly cerebral and more technical aspects of content generation and language in general. This week, I felt it was time to get back to a more basic content concept: content optimization. Frequently when content optimization is discussed it is heavily focused on search engine optimization

Aug 31, 2015

18F’s Style Guide for Open Source Project Documentation

We routinely publish our best practices in the 18F Guides, and today we’re happy to launch a new one: the 18F Open Source Style Guide. The Open Source Style Guide is a comprehensive handbook for writing clear, accessible, and user-friendly documentation so that

Aug 03, 2015

Social Media: Accessibility Issues and Solutions

The more public information is digitized, the more it lands on or sprouts from social media channels. This is why there needs to be a greater level of awareness and consideration for those who can benefit most from that information—people with disabilities, since they have the least access to it.

Jun 30, 2014

Using Visual Content to Drive Engagement

When USA.gov was preparing to launch our campaign introducing the 2014 Consumer Action Handbook (CAH), we wanted to create highly-visual social content to see how it would do in comparison to standard text and link social media content.

Jun 23, 2014

Plain Language Page Titles: More Important than Ever

Government Web pages are found mainly through search engines. Google recently redesigned its search results page and there are quite a few small, but impactful, changes in this latest redesign. Specifically, it affects how page titles are displayed. Many experts now recommend even

Mar 28, 2014

Creating E-Books: Think Functionality, Not Aesthetics

E-books are great for one thing: reading on mobile devices. Their reflowable text adjusts to fit the reader’s smartphone, tablet, or e-reader in the type size the reader chooses. They are essential for reading on smartphones, and better than pdf’s for all but the biggest tablets.

Mar 07, 2014

Top 10 Lessons Learned from Launching an Engaging Social Intranet

On January 16th, the Federal Communicators Network gathered at the National Archives and Records Administration (NARA). The topic of the day was Driving Employee Engagement through a Social Intranet, and Kelly Osborn, NARA’s community manager for the Internal Collaboration Network (ICN) was the expert speaker. Kelly has been the driving force behind the project from

Jan 24, 2014

5 Tips for Communicating Technical Information: iPad Pilot

“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” — Mark Twain It’s simple—you’re the technical expert; you know the topic inside out, so of course you can easily explain it to a captive audience. Right? Not always. Communicators in every industry know that message

Nov 12, 2013

Plain Language Expert

A few days ago a coworker asked me to look at a paragraph. He said it was on the top customer service priorities in our division. So I scooted my chair over and looked at it. Then I looked at him and asked, “But what

Sep 26, 2013