Blogs

Government teams are improving digital experiences every day. Gain insights from their stories, case studies, and innovations.

Competitions Launch Start-ups and Engage Entrepreneurs

When people hear about challenge competitions, they most often ask about the results. What worked and why did it work? Two great examples are featured on the White House Office of Science and Technology Policy site, which include the “needle in the haystack” solvers for a space mass competition and eleven

Apr 23, 2015

The API Briefing: Making a Difference One Microtask at a Time

I recently found an app that provides a great service through crowdsourcing. Be My Eyes connects visually-impaired people with volunteers. Using the smartphone’s camera, the volunteers can perform tasks such as reading an expiration date or helping someone navigate unfamiliar surroundings. This is not a federal app, but I wanted to highlight it to demonstrate how

Apr 22, 2015

Your audience is not homogenous. No matter the agency, target audiences are not only diverse, they are diverse on a multitude of factors. Recently, evolving trends in multicultural marketing have gained attention as organizations adjust their marketing and outreach strategies to meet 21st century realities.

Apr 21, 2015

The Ex-Im Bank Annual Conference: A Valuable Tool in the Government CX Toolbox

It can be easy to forget that customer experience (CX) improvement efforts within the government sphere aren’t limited to surveys, journey maps, analytics, big data, apps, and technology. Watching Export-Import Bank’s Annual Conference come together, I’m reminded of the fundamental role that interpersonal communication plays in improving customer experience, from the front line of our

Apr 20, 2015

Focus Groups: Are They Right for You?

The short answer is: it depends on your goals. If you Google “focus group,” you will have a host of positive and negative feedback, but the truth is that it depends on what your needs are. What Is a Focus Group? Focus groups are an inexpensive way

Apr 17, 2015

NCI: Reaching the Public via SMS to Change Behaviors

SMS messages are an excellent way to reach audiences. The National Cancer Institute (NCI) saw SMS messages as an opportunity to reach the public for the implementation of their Mobile Health Behavioral Intervention Programs. NCI has 15 SMS based programs, including HealthyYouTxt, a program designed to help users live a healthier lifestyle, and SmokeFreeTxt, a

Apr 16, 2015

NASA APIs: Opening Data Assets

Data is one of the most important assets at NASA. We have data on comets, measurements of Mars, and real-time imagery of Earth. But what good is data if you can’t access it? Not good at all! We’re in the process of building a site (at api.nasa.gov) to catalog NASA APIs that structure access to

Apr 16, 2015

Mobilegeddon: Government Edition

Much is being said and written about the coming Mobilegeddon/Mopocalypse on April 21st—the day Google’s ranking algorithm will begin boosting results for mobile-friendly sites and penalizing mobile-unfriendly sites. While some agency websites are mobile-friendly, a great many are not. We will do well to pay attention—almost 25% of traffic on government websites is coming from

Apr 15, 2015

Updated: Live Blogging the Analytics Dashboard on #TaxDay

2 a.m. EDT, April 16 Looks like the traffic peak for #TaxDay was around 3:00 pm when 194,301 people were on government sites. We’re now less than one-quarter of that traffic, and the more regular patterns of top sites are reasserting themselves. We’re talking about YOU, NASA astronomy picture of the day and that wonderful

Apr 14, 2015

Mobile video is starting to hit its second wave for both consumption and creation, and government agencies can prepare now to ride this new channel for mobile and social engagement. Fueled by mobile bandwidth and cellular stability steadily increasing and consumers’ comfort

Apr 14, 2015

The Content Corner: Structured Content Challenges and Lessons Learned

In May 2014, Sarah Crane discussed the importance of structured content, APIs and the development of a “Create Once, Publish Everywhere” (COPE) strategy at USA.gov via a three part video series. After my recent post about a world without Web pages, Sarah and I connected and we discussed the challenges she has experienced during the

Apr 13, 2015

Usability Testing with People Who Have Vision Impairment

It’s a forgone conclusion that usability studies are effective in identifying weak points within a website, but what about testing people who are visually impaired? How hard is it to accommodate them? There are some additional challenges that you may encounter when conducting testing with people with disabilities; however, these challenges should not be considered

Apr 10, 2015