Blogs

Flurry Analytics, a mobile application analytics company owned by Yahoo!, released a new report about app retention. Unless your app usage is around “gambling”—with cards (game apps), with your money (finance apps), with whether or not to bring an umbrella (weather apps), or with your health (fitness apps)—user retention and re-engagement is often a steep wall

Good communicators are always…well…evaluating the way they communicate. As we think of the “customer experience,” it is key to constantly consider your methods for engaging with your audience. Just as the platforms themselves continue to change to keep their audience, continuing to refine our ways of sending messages will assure that you don’t get left

At USAGov, we always put our customers first. In the wake of our rebranding efforts, our desire to create a positive user experience across the organization has pushed us to turn a scrutinous eye toward Kids.gov; a site focused on providing information and resources to parents, teachers, and kids.

Customers are not the only group with whom we need to effectively communicate as we work to improve our quality of service. Effective communication between employees and leadership is critical to improving the customer experience. Front line employees interact with the public on a regular basis, and if employees do not have the information they

As the civic hacking movement continues to grow in the United States, agencies are starting to adopt hackathons to engage citizens in the challenging work of improving government services and solving real-world challenges using open data. Whether you are planning your own hackathon, or planning in a multi-government agency “mass collaboration” such as the National

My first column when I came back from last year’s summer sabbatical was on the U.S. Patent and Trademark Office’s (USPTO) PatentsView project.

National Day of Civic Hacking on June 4th, D.C. Edition The fourth installation of the National Day of Civic Hacking aims to be another stellar event, bringing together civic-minded innovators in cities across the nation under one big tent. Just as in years past, it will be powered by the passion of citizens to improve

Last week I spoke at a White House event, “Opportunities & Challenges: Open Police Data and Ensuring the Safety and Security of Victims of Intimate Partner Violence and Sexual Assault.” This event brought together representatives from government agencies, police departments, and advocacy groups to discuss the potential safety and privacy impact of open police data

Performance metrics, targets and public reporting are not new in government; however, customer-oriented metrics have been underutilized and under-reported publicly for a long time. Today, as the principles of customer experience as a management discipline gain momentum across the federal government, there is an opportunity to use data to tell more of the story where

FDA’s “The Real Cost” campaign aims to be edgy, just like its teen audience. Last month, the campaign won the 2016 Shorty Award for the Best Overall Tumblr Presence. “The Real Cost” educates youth ages 12 to 17 about the harmful effects of tobacco use.

There are over 200 native applications in the federal government with various download numbers. Are the ones with the most downloads the most successful?

There were many apps released by the federal government over the last 5-6 years on a wide range of topics and services. So, what are the outstanding federal government apps for 2016?

Last week, I had a brush with a bona fide music legend — the great Stevie Wonder. Was I starstruck? Of course. I’ve long admired his musical accomplishments and advocacy for people with disabilities. His appearance at the Grammy Awards in February highlighted once again the need to improve accessible technology, particularly in the workplace.

With the recent launch of the Core Federal Services Council—which seeks to improve the customer experience for core federal programs by ensuring use of customer feedback data and identifying strategies—building on the Feedback USA pilot, the Federal Front Door and other customer experience initiatives, 2016 may in fact be the Year of the Customer. But,

It is very refreshing to see the large contingent of government communicators who are always seeking to do their job better, with a well-founded desire to provide those they serve with an enhanced experience. Based on a few examples, such as the many listserv emails that are sent across agencies, DigitalGov’s constant content stream and

The art of storytelling has been around since the dawn of mankind. Storytelling remains relevant today, and a recent effort by the Environmental Protection Agency (EPA) shows how agencies can use storytelling to showcase great projects while also teaching employees new communication strategies. Over the past year, Chris Reed, an environmental protection specialist in EPA’s

Structuring your content for portability across media platforms gives your agency the ability to not only place your message on other properties, but gives you the assurance that your information will always be up-to-date across multiple platforms. This ability is never more important than during an emergency, whether it is a natural disaster or a

Today we take another step forward helping government develop the technology that the public and taxpayers deserve. I’m pleased to announce the creation of GSA’s third service, the Technology Transformation Service; the launchpad to set us up for the next big expedition for the federal government in technology.

Last month, I worked to create a “Citizen Science Passport” for the federal agencies participating in the USA Science and Engineering Festival. Seven federal agencies offered some form of crowdsourcing or citizen science activity at their booths such as the U.S. Department of Agriculture’s exhibit on food safety or Environmental Protection Agency’s build-your-own air monitoring

The federal workplace is abuzz these days with talk about open data and how agencies can leverage that data through APIs. According to the federal Open Data Policy, data should be managed as an information asset, and making it discoverable and usable (in other words, open).