A/B testing your emails: How to successfully navigate challenges
The article will go over some best practices of implementing A/B testing on your emails.
The article will go over some best practices of implementing A/B testing on your emails.
Are you a Digital.gov Community of Practice (CoP) lead? Find yourself participating in a CoP discussion and wondering what else you can do? We’ve got some suggestions.
The past year was like no other. We take a look at how it affected federal website traffic and search data.
Three federal teams showcase their success using chatbots to improve customer satisfaction, increase availability, and empower their users to accomplish tasks faster.
Search.gov Year in Review—Search.gov recently released their annual report that looked at federal search traffic during 2020. Between the COVID-19 pandemic, social unrest, and environmental emergencies, 2020 was truly an extraordinary year. The COVID-19 pandemic changed search patterns and volume significantly. Some topics saw as high as a 500% increase in volume, while others dropped 90%. Forms, usually one of the top needs, saw a steady level of demand but still dropped to 5th place in 2020 due to other emergent needs. — via Search.gov
Two former private-sector marketers now serving as Presidential Innovation Fellows share tips for building relationships and finding your way as a civic technologist.
What’s Next for the U.S. Web Design System—In 2020, we brought together researchers, designers, engineers, and policymakers to conduct research across dozens of federal agencies to help support emergency response efforts related to the COVID-19 pandemic. Today we released a new and exciting report and strategy that outlines what’s next for the design system and our community. — via U.S. Web Design System
How login.gov incorporated human centered design and continuous discovery into their product development process to improve the user experience.
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