Photo:Will Sullivan

Will Sullivan

News and Events

52 posts

Trends on Tuesday: Adults Use Mobile Devices Most of the Time

Millennial Media released a new research report, Connected Consumers: Gaining Insights Across Screens, examining U.S. digital audiences from January 2014 until January 2015 with some interesting information that reinforces trends we’ve covered before.
Jul 14, 2015

Trends on Tuesday: Native App Push Notifications Drive Repeat Use

Analytics company, Localytics, released a new report about mobile app retention rates from the past 4 years that agencies should heed when considering their needs for building native mobile apps, compared to mobile-friendly
Jun 30, 2015

Trends on Tuesday: 7 Key Takeaways From Mary Meeker’s 2015 Internet Trends Report

Silicon Valley analyst Mary Meeker’s annual 2015 Internet Trends report has been released and is an exhaustive analysis of the world’s digital evolution (often mobile first driven) and how it is affecting business, culture
Jun 09, 2015

Trends on Tuesday: Thinking about Your Agency’s “Glanceable” Moment Strategy

Mobile device penetration is growing, with larger screens providing more real-estate for content and users completing more complex tasks over longer periods of engagement. However, the new wave of digital screens on watches and wearables is requiring organizations to consider how to build smaller, faster and simpler interfaces to prepare for “glanceable moments.” Ted Schadler from Forrester Research provided the following explanation:
Jun 02, 2015

Trends on Tuesday: 186.3 Million People Own Smartphones in the U.S.

In April, comScore released new mobile data, and it pointed to the continuing growth of smartphones as the dominant mobile platform, especially in the United States, with almost a 77% smartphone penetration. Android and Apple continue to dominate the operating system market share with 52.8% and 41.7%, respectively. The report said that “186.3 million people in the U.S.
May 26, 2015

Trends on Tuesday: More Google Searches Now Take Place on Mobile Devices than Desktops

The drum beat of the continuing and quick cultural shift to mobile device dominance continues to grow—Google announced that more searches take place on mobile devices than desktops in 10 countries, including the U.S. and Japan. These searches are often driven
May 19, 2015

Trends on Tuesday: Consumer Purchases and Usage of Tablets Shrink, as Phablets Grow

Consumers are buying less tablets and more phablets, especially in the U.S. Three recent research reports released in the past week from IDC, Flurry and Kantar each point to a shift in consumer purchasing habits over the past quarter, showing that consumers
May 12, 2015

Trends on Tuesday: U.S. Mobile-Only Internet Users Now Outnumber Desktop-Only Users

Just a week after the ‘Mobilegeddon’ shift in Google search engine rankings to favor mobile-friendly sites, comScore released a research report citing that the U.S. had reached a new inflection point—there are now more mobile-only Internet users than desktop-only. What’s even
May 05, 2015

Trends on Tuesday: 10 Tips for Mobile Live Streaming

Mobile video is starting to hit its second wave for both consumption and creation, and government agencies can prepare now to ride this new channel for mobile and social engagement. Fueled by mobile bandwidth and cellular stability steadily increasing and consumers’ comfort
Apr 14, 2015

Trends on Tuesday: 40% of Smartphone Users Look up Government Information

The Pew Research Center released a deep research dive into “U.S. Smartphone Use in 2015” that provided three big ideas and data points for government agencies to consider when planning their digital strategies. More than 23 of Americans have smartphones; many of those are mobile first or mobile only Internet users.
Apr 07, 2015

Trends on Tuesday: Big Ideas from Mobile World Congress

Mobile World Congress, the world’s largest mobile infrastructure, software, hardware, product and app show, took place in Barcelona, Spain, and I attended for the fifth time. This year’s show shattered previous records with more than 93,000 attendees across
Mar 17, 2015

Trends on Tuesday: More Time-Consuming, Complex Tasks on Mobile Platforms

One of the leading mobile app analytics companies, Flurry, released their annual mobile app growth report with some interesting data showing how audiences are changing the way they engage with mobile applications. Overall, mobile app usage grew 76% in 2014, and the top app categories included: “Lifestyle & Shopping,” growing 174%; “Utilities & Productivity,” growing
Mar 10, 2015