A new report from the Mobile Ecosystem Forum shows that most users delete apps because of security concerns.
Besides privacy concerns, app purging seems to be a growing trend among thought leaders; Walt Mossberg, long-time tech writer for The Wall Street Journal, Recode and now, The Verge, recently posted about his app purge and encouraged more people to do it. Even Apple is loosening up and letting users uninstall some of their stock apps that have never been deletable with the new version of iOS 10.
Installing individual apps isn’t a necessity anymore with the maturation and adoption of responsive web design standards. Plus, messaging apps and messaging bots are beginning to replace individual apps: you can do things like get new headlines, send money, or call an Uber within a shared service now.
Research and trend reports have shown us for years that most people only regularly use a few apps, while they have dozens installed.
The app retention climb continues to be a steep hill for many government agencies and is something to strongly consider when deciding what metrics you’ll use to evaluate success before jumping into app development.