For some recent internal project research, I dove into some of the federal government-wide analytics looking at mobile usage and found a few interesting tidbits to share:
I should note: This doesn’t include all government websites, just federal ones using the Digital Analytics Program (DAP). For a sampling of the government agencies included and a high level overview, check out analytics.usa.gov.
While I compared one year and three month data for different purposes, this post focused on the most recent three month data since phones are upgraded fairly frequently—sometimes annually, for people who are particularly clumsy, or for those using U.S. cell providers that offer annual upgrades. Using one year data gives a bigger picture—especially for things like tax season, when the IRS is frequently at the top of analytics.usa.gov—but the accuracy of the data quickly decays, as Apple releases new devices and OS versions in the fall and Android manufacturers churn out new phones year-round.
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