Trends on Tuesday: Smartphone Users Still Use the Phone for Talking
- 87% of smartphone and tablet owners use their devices to shop. This means online browsing as well as an offline conversation.
- 61% of people believe it’s important for an organization to have a phone number listed on a website.
- 70% of mobile searchers call organization phone numbers, Google reports.
- 67% of online shoppers will call a company about a purchase of more than $100.
The infographic suggests based on the data that organizations should have a “click to call” link on every mobile optimized page. Agencies have been highlighting traditional channels on their mobile websites and native apps. In the spring, I noted some examples of good practices by federal agencies when it comes to tying contact centers with their mobile products.