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Aug 21, 2014

Short URLs are useful for tracking clicks, but they can create a poor user experience because the person clicking the link can’t see the final destination. That’s why was created—to show users that they would reach official government information.

To maintain this trust, is only open to government employees and only shortens government URLs—that is: .mil, .gov,, and URLs. We are willing to make exceptions for other government URLs that meet our criteria.

About Short URLs

You can create short URLs by logging in to your account or through the API. short URLs never expire and are permanent by design. They cannot be modified or deleted. This is to ensure they always redirect to their assigned URL. short URLs can’t be customized. We don’t want someone to create a short URL like and have it permanently point to a URL that may go out of date or be taken down. We also want to prevent a landgrab for the most valuable vanity URLs.

About Short URLs Analytics

Click metrics on short URLs are updated constantly and available by logging in to your account or via the API. You can also get analytics for a short URL by using this shortcut: metrics for are at

You can download the total number of clicks for all of your short URLs by logging in to your account and clicking the “Export to CSV” link.

Learn More About and Start Shortening URLs

If you have suggestions, comments, or questions about, please email email us.

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