Innovation

News and Events on Innovation

127 posts

Jackie Rov of tmgmedia points out that with more than a billion smartphones in consumer’s pockets, it’s more important than ever for brands to adapt their strategy to mobile trends. To engage with consumers in the mobile era, we must understand the shift in consumer behavior
Jul 02, 2013

Planning an Apps Challenge

Apps challenges are a great way to spur innovation and help your agency meet its mission. But before you jump in, learn about how apps challenges work, to ensure yours is successful. Design Concept or Functioning App? What kind of product do you want from your apps challenge? A working app; or A concept for
May 08, 2013

How to Improve an Apps Challenge

The contest is over, but your work isn’t finished. Maintain a positive relationship with the community you’ve developed around your challenge. You will want to reach out to them in the future. Close the challenge and present awards Hold an awards ceremony to draw attention to the winners and to your challenge. The team behind
Jul 09, 2012

How to Implement an Apps Challenge

Recruiting the right judges, writing clear rules, and ensuring the public can find your apps challenge online will help ensure success. Recruit the judges Reach out to those who have expertise in your topic or are influential in the area. Well-known judges will help you draw attention to your challenge, and the judges are likely
Jul 09, 2012

Battle Royale: Mobile Web Versus Mobile Apps

When agency folks gather together to talk about mobile gov, the number one question asked is, “Should we do a mobile app or a mobile web site?” To help people with that question, we became fight promoters and sponsored THE BATTLE OF THE CENTURY: Mobile Web Vs. Mobile Apps.
Nov 28, 2011