Content Strategy

FDA’s “The Real Cost” campaign aims to be edgy, just like its teen audience. Last month, the campaign won the 2016 Shorty Award for the Best Overall Tumblr Presence. “The Real Cost” educates youth ages 12 to 17 about the harmful effects of tobacco use.

It is very refreshing to see the large contingent of government communicators who are always seeking to do their job better, with a well-founded desire to provide those they serve with an enhanced experience. Based on a few examples, such as the many listserv emails that are sent across agencies, DigitalGov’s constant content stream and

The art of storytelling has been around since the dawn of mankind. Storytelling remains relevant today, and a recent effort by the Environmental Protection Agency (EPA) shows how agencies can use storytelling to showcase great projects while also teaching employees new communication strategies. Over the past year, Chris Reed, an environmental protection specialist in EPA’s

Structuring your content for portability across media platforms gives your agency the ability to not only place your message on other properties, but gives you the assurance that your information will always be up-to-date across multiple platforms. This ability is never more important than during an emergency, whether it is a natural disaster or a

Summary: Improving the way you engage with the White House through our online petitions platform In July 2015, we announced a big change in the way we would answer petitions on We the People. We committed to responding to you within a 60-day timeframe, whenever possible. We assembled a team of people dedicated to getting your policy questions and

You probably have heard this before, or may even hear it all the time, “Content is King.” What that means is, that in today’s fast moving digital communications age, with social media as the driver—organizations (agencies) must have a content plan to stay relevant.

Lately, we have been hearing a lot about microsites—CDC’s Zika Virus microsite provides up-to-date information on the virus—but the big question is: What are they? A microsite is a single or small collections of pages that are meant to encourage user interaction while conveying information. A microsite has the power to educate consumers regarding a

A branch that does not stick to its source of nutrition will wither away and die. Just ask anyone who has received a bouquet of beautiful flowers about how long they really last. In the same way, as communicators we must stay connected to our audience, or we risk the chance of fading away into

The world’s toughest challenges require out-of-the-box thinking. But how can agencies facilitate intentional, structured collaboration that leads to this thinking? Gamification. To address issues ranging from maritime piracy to Naval energy use to 3D printing, the Navy uses gamification via MMOWGLI, the Massive Multiplayer Online Wargame Leveraging the Internet. MMOWGLI is an online gaming platform that

About a year and a half ago, the Federal Citizen Information Center—today called USAGov—embarked on a very ambitious task: integrating our content operations. We blurred lines that defined silos and adopted a bilingual content approach to offer a more consistent experience, regardless of language preference or point of access to our information. See more about

Last fall, the Law Library of Congress implemented an external archiving solution for the problem of link and reference rot in its legal research reports. “Link rot” and “reference rot” (a.k.a. “content drift”) are the terms used to describe, respectively, the problem of non-working Web addresses and Web addresses that work but link to modified

Last spring I wrote about how we’ve been using more and better charts and maps to help you understand our statistics. Today I’m excited to tell you about a new set of graphical tools to make our news releases more illuminating at the moment of their posting.

Deep down we’ve always known that people only read a small portion of any content shared online. In many ways that can’t be fixed but there are ways to help people read more or at least scan better. There was a book I loved as a child that featured the Sesame Street character Grover, titled

The concepts of agile may not be new, but there is a renewed push across government to embrace this customer-feedback driven methodology, in everything from software development to project management. A government community has even sprung up to help feds learn from one another what it takes to incorporate agile into more efficient and effective

Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated message (either written or visual) evokes the same emotions and carries the same implications in the target language as it does

It seems of late that the focus on coding and technology within the federal space has become out of balance with that of good, solid content. As I believe I have said before with regard to user experience, great technology with poor content is still worthless. Amazing code that delivers poorly written or designed content

I’ve recently been required to focus more attention on social media from a federal agency standpoint and this has directly led to a greater consideration of content. One of my first steps was to begin sharing various forms of content and gauge the success of each type. In today’s post, I’ll share what I have

I feel as though I have ignored the beast in the room lately, and since I began my tenure on The Content Corner introducing that concept, I felt I needed to wrestle with it one last time before I depart. Previously, I discussed the concept of pair writing. Today I want to investigate how another software

Online quizzes have rapidly risen to the front of the social media revolution. “In 2014, 8 out of 10 of the most shared articles on the Web were quizzes,” states Owen Fuller of content company Movement Ventures. Content creators leverage quizzes to successfully drive customer engagement and increase customer website conversions (to take action such

Every week my main goal is to usually provide new ways to help you feed the content beast. However, today I am going to remind you of why feeding the beast is important, especially when it comes to your search engine rankings and helping users find your content. I’ve discussed key search engine optimization (SEO)