Blogs

Government teams are improving digital experiences every day. Gain insights from their stories, case studies, and innovations.

The Content Corner: Defining Your Core

Through the course of this blog, I have frequently mentioned the need to feed the content beast and have discussed tactics such as the content pillar and various other aspects of developing a solid content strategy. Recent research from the Content Marketing Institute found the average business-to-business (B2B) company uses 13 content marketing tactics or

Sep 28, 2015

Negotiating a Mobile Terms of Service Agreement

In our personal lives, most of us barely pay attention to Terms of Service (TOS) agreements. But in our professional lives, as federal employees, mindlessly clicking through a TOS is not an option. The DigitalGov article Getting to Yes: Working with Vendors to Secure Terms of Service and Federal Friendly Pricing explored the legal dilemmas

Sep 25, 2015

Setting Up a Performance Measurement Team

As part of an organizational shift to functional teams at GSA’s Federal Citizen Information Center (FCIC), we created a Performance Measurement Team that consolidates data analysis for our websites, contact center channels, and marketing channels. Instead of looking at metrics within the bubble of each program, we’re beginning to leverage insights across programs. These are

Sep 24, 2015

Understanding Your Customer

How well do you know your customers? There’s a new guide out from the Excellence In Government (EIG) Fellows Program to help you do just that. Led by the Partnership for Public Service, EIG is a federal government initiative to train future leaders. This year, three hundred federal employees took the EIG journey to learn

Sep 22, 2015

The Content Corner: Harness the Power of User-Generated Content

As of 2015, Millennials spent 30% of their time consuming user-generated content (UGC), and 54% of that group find UGC more trustworthy than content generated by a specific brand. This covers everything from user-generated reviews on Yelp! to short-form videos. Another benefit of UGC is that it helps crowdsource the burden of feeding the content

Sep 21, 2015

How a Two-Day Sprint Moved an Agency Twenty Years Forward

At 18F Consulting, we experiment with ways to empower agencies to build cost-efficient, excellent digital solutions. Recently we partnered with the Department of Labor’s Wage and Hour Division (WHD) to run a two day “Design/Dev Agile Sprint.” Background: Investigators in Wage and Hour Division The Department of Labor’s Wage and Hour Division is responsible for

Sep 21, 2015

Mission Possible: Experts Plot the Steps for Running Successful Prize Competitions

Long before the final prize is awarded, a successful challenge starts with a master plan. That’s the point experts drove home during Operational Best Practices and Lessons Learned, the third webinar in Challenge.gov’s ongoing series on running successful prize competitions. Sandeep Patel, open innovation manager for the U.S. Department of Health and Human Services’ Idea Lab,

Sep 18, 2015

Better Air, Better Student Performance: Indoor Air Quality Tools for Schools from EPA

Our children spend a lot of time at school. Multiple studies have shown a direct correlation between the learning environment and student behavior. Poorly maintained school facilities with run-down buildings, broken windows, etc., lead to disorderly conduct in students, affect their ability to concentrate and learn, affect teachers, pose health risks, and reduce overall community satisfaction.

Sep 17, 2015

Using Plain Language to Write for the Web

Plain language will make you a better writer. For federal employees, it’s also the law. On September 9th, Katherine Spivey, Co-Chair of the Plain Language Action and Information Network (PLAIN), presented a webinar on plain writing principles and how to apply them to Web writing. She also addressed how federal writers can comply with the

Sep 16, 2015