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Government teams are improving digital experiences every day. Gain insights from their stories, case studies, and innovations.

User Experience (UX) vs. Customer Experience (CX): What’s the Dif?

“User Experience” and “Customer Experience.” They sound pretty similar, right? Well, here at the Office of Citizen Services and Innovative Technologies, we look at it like this: User Experience (UX) deals with people interacting with your product and the experience they receive from that interaction. UX is measured with metrics like: success rate, error rate,

Jul 7, 2014