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Guidance on building better digital services in government
Matt Ross, is a member of the LinkedIn Marketing Solutions—Government, Advocacy, and Non Profits team. In the past dozen years in digital advertising, Matt has watched the industry change, grow, and adapt - through multiple vantage points of publisher, ad technology, and social platform. He believes at the core of marketing it’s important to remember that the goal of your organization’s message is to talk to your target audience as unique individuals so they feel understood and valued.
Matt Ross, of LinkedIn’s Marketing Solutions Government & Advocacy team, will share tips and best practices on how to improve your agency’s use of content to maximize engagement with your core audience.