Social Media

Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies

In April, Facebook made it possible for organizations to use chatbots to send and receive messages from users of Facebook Messenger. That’s a big deal. Facebook Messenger is now used by 900 million people every month. As the name implies, it’s a messaging platform that people use to send short messages to each other through

I recently asked some friends—a group of intelligent, successful individuals—what they knew about World War I. The responses I received included, “Ummm…..it was in the 1910s?” or “Started in Europe when the archduke was killed?” Beyond this, it’s mostly blank stares and shoulder shrugs. People who consider themselves history geeks might mention President Woodrow Wilson’s

Take a look at how we plan to preserve and pass on the digital history of the Obama administration. President Obama is the first “social media president”: the first to have @POTUS on Twitter, the first to go live on Facebook from the Oval Office, the first to answer questions from citizens on YouTube.

Professional photographer and early “iPhonography” pioneer, Chase Jarvis coined the phrase, “The best camera is the one that’s with you.” The recent jumps in mobile phone photo technology presents interesting opportunities for government agencies to consider as mobile phone cameras are starting to rival and surpass professional gear. When Google and Apple both announced their

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention on

Infographics are a useful tool for communicators to share complex data and information in a quick, easy-to-read format. Infographics can be beautifully designed works of art, pulling in a reader through storytelling and visual entertainment. And like art, infographics can be large, epic works, or small treasures.

In December, I plan to write two postings detailing a scenario analysis for the next ten years of the Federal government’s data technologies. Governments are on the cusp of amazing technological advances propelled by artificial intelligence, blockchain technologies, and the Internet of Things. Also, governments will face new challenges such as the recent global cyber

Today we’re launching three new initiatives powered by GSA Digital Communities that leap federal agencies ahead on some of the most innovative new capabilities becoming available to our programs — Artificial Intelligence, Virtual/Augmented Reality, and the U.S. Digital Registry. These new Communities and portal are products of inter-agency collaboration and our shared commitment pushing the

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial

This post is written by Jeannie Chen, Mary King, and Hilary Parkinson and is part of our ongoing series about our social media strategy. We welcome comments from staff, other cultural institutions, and the public, and will continue to update the strategy as a living document. When we introduced NARA’s new social media strategy in August,

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services

Snapchat has quickly become an incredibly effective digital storytelling medium, and content creators across multiple government agencies have adopted it as an important part of their programs.

Earlier this year, it was predicted that content marketing would become even more important due to its ability to enhance not just visibility, but also increase engagement with customers—who could, in turn, become great promoters of your content.

Have you looked in vain for quality animated GIFs from a reputable source? Come on over to the new Giphy channel from the National Archives and Records Administration.

We are fortunate to meet amazing immigrants every day and share in their immigration journeys. Now we have a unique opportunity to share their stories with the world using Instagram. Today, we launched our Instagram account under the handle @USCIS and @USCIS_ES (Spanish version) and will share photos, graphics and videos to highlight our vital

September is National Preparedness Month. FEMA’s Ready.gov is encouraging everyone to plan how they would stay safe and communicate during disasters that can affect their communities. Additionally, Ready.gov is encouraging full participation in America’s PrepareAthon! and the national day of action, National PrepareAthon! Day, which culminates National Preparedness Month on September 30.

In six years, you can get a lot done! If you are the International Space Station, you could have orbited the earth 35,040 times. If you are Apple, you could have released 10 new iPhones. If you are the National Archives, you have gone from zero social media accounts to over 100! It’s been six

As effective marketers and communicators, we are constantly seeking new and improved ways to reach our audience or customer base. These days, our “online lives” intersect with every activity we are involved in, so timeliness is essential. With fresh ideas and engaging, perhaps interactive, content, we can literally make a difference in the lives of our

A review of mobile apps, tools, and websites from federal agencies created to help the public with weather and emergency preparedness– and how organizations can help share that information.