Search Engine Optimization
News and Events on Search Engine Optimization
23 posts
User Experience (UX) vs. Customer Experience (CX): What’s the Dif?
“User Experience” and “Customer Experience.” They sound pretty similar, right? Well, here at the Office of Citizen Services and Innovative Technologies, we look at it like this: User Experience (UX) deals with people interacting with your product and the experience they receive from that interaction. UX is measured with metrics like: success rate, error rate,
Search Engine Optimization for Government Websites
On June 10, 2014, the Metrics Community of Practice of the Federal Web Managers Council and DigitalGov University hosted an event to honor the memory of Joe Pagano, a former co-chair of the Web Metrics Sub-Council. This third lecture honoring Joe focused on search engine optimization (SEO). While commercial search engines do a remarkable job
Plain Language Page Titles: More Important than Ever
Government Web pages are found mainly through search engines. Google recently redesigned its search results page and there are quite a few small, but impactful, changes in this latest redesign. Specifically, it affects how page titles are displayed. Many experts now recommend even
Four Steps to Achieve Good SEO
Search Engine Optimization (SEO) is the active practice of improving aspects of your website so that commercial search engines (such as Google, Bing, and Yahoo) can find and display your Web pages in the results when they’re relevant to a searcher’s query. Users generally
Government Websites and Keyword Search Strategy
Having a keyword search strategy is critical for government agencies to: Gain awareness, Secure a strong online presence and Help the public obtain the information they need. Since the public relies heavily on Government-related information for research, and a myriad of other tasks, each government
Why Government Websites Need SEO
As the SEO Specialist for Brighton College, I have come across many frustrating, un-optimized, information-rich government websites which are difficult to find on the Internet. Although government websites may have an advantage over commercial websites pertaining to search engine optimization (SEO), without an intentional SEO strategy
