Content Strategy

Make use of content strategy to deliver great digital experiences.

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634 posts

Welcome to Mobile Gov Month on DigitalGov

What’s your mobile itch? A long time ago at a workshop not so far away…we asked the 40 federal government innovators who had released native apps this question. We wanted to know their biggest barriers, challenges, frustrations to building anytime, anywhere government. Their generosity in telling

Oct 20, 2014

Recap of Social Digital Search Webinar

Content is no longer limited to .gov sites. As mentioned in a recent blog post, Sharing is Caring, Adding Social Media Accounts to Search, DigitalGov Search uses Flickr, Instagram, and YouTube to populate image and video search results. On September 30, 2014, I presented with Justin Herman from the Social Media Community of Practice about: What

Oct 14, 2014

The API Briefing: CDC’s API Delivers Free Up-To-Date Health Information for Your Blog or Website

The recent Ebola outbreaks demonstrate the need for current and authoritative health news. The Centers for Disease Control and Prevention (CDC) is the federal information source for Ebola and other infectious diseases, along with other public health data. Data.CDC.gov lists 48 datasets and views containing statistics from smoking to infectious diseases. Developers can use the

Oct 08, 2014

Recently, I was designing new outreach materials and needed a way to connect this offline collateral with my agency’s digital content. Using a QR (or Quick Response) code immediately came to mind, followed by the question, “Are QR codes still relevant?” Opinions differ on their utility and I couldn’t find any objective data on how

Oct 06, 2014

Multimedia Storytelling in Government: Ghazni Towers Documentation Project

“Content is king” is a generally accepted truth for those of us who produce digital media. But once you have compelling content, how to best present it to your audience becomes the next challenge. In recent years, Web innovators started emphasizing the effectiveness of “digital storytelling,” or content focused on individual, human experiences using compelling

Oct 03, 2014

Open Government #WikiHack at the National Archives

The National Archives and Records Administration and Wikimedia D.C., invite you to help us improve access to open government data on Wikipedia. We are excited to announce that we will be hosting the Open Government #WikiHack, a two-day hackathon at the National Archives Building in downtown

Sep 10, 2014

Roughly 1 in 9 (11%) websites have adopted responsive Web design, according to research conducted by Guy Podjarny in January. While the number has risen in the last 7 months, I know you’re probably a little underwhelmed by that number. But if you are one of the agencies that have gone through the process of

Sep 09, 2014

Content is no longer limited to your .gov website. Social media accounts also contain a treasure trove of information relevant to your site’s visitors. Keeping that in mind, DigitalGov Search has worked to bring all your content, wherever it is, to your search results. Finding

Sep 05, 2014

Member Spotlight – Jill James, Dept. of Education

Welcome to the first edition of a new series of articles spotlighting members of our Government Web Manager Community. This month, we introduce Jill James, who’s the Senior Web Editor/Director for the Department of Education, in their Communications and Outreach

Aug 27, 2014

Actionable Web Analytics: A Three-Step Process

As Web analysts, your customers and their needs can vary greatly. One minute you are leading an analysis that will influence strategic decisions, the next you are distributing reports to folks who will never use them, but just have to have them. Sometimes, in the darkest hours, it can become more

Aug 22, 2014

Go.USA.gov Creates Short, Trustworthy .gov URLs

Short URLs are useful for tracking clicks, but they can create a poor user experience because the person clicking the link can’t see the final destination. That’s why Go.USA.gov was created—to show users that they would reach official government information. To maintain this trust, Go.USA.gov is only open to government employees and only shortens government

Aug 21, 2014

Top 5 Reasons to Use Government-wide Open and Structured Content Models

Content models provide an opportunity for agencies to structure, organize, distribute, and better publish information in multiple forms and on multiple platforms. Federal agencies discussed why content models are important for future-facing content in our What Structured Content Models Can Do For You Webinars in May and June.

Aug 20, 2014

Photo Carousels on Mobile Websites: Use With Caution!

You might recognize them by the user controls, if provided, that allow you to move from one newsy item to the next. They go by various names, including: carousel, slider, slideshow, banner, and gallery. Many government homepages have them. In a recent email exchange on

Aug 13, 2014