Content strategy

Summary: Today we’re launching Code.gov so that our Nation can continue to unlock the tremendous potential of the Federal Government’s software. Over the past few years, we’ve taken unprecedented action to help Americans engage with their Government in new and meaningful ways. Using Vote.gov, citizens can now quickly navigate their state’s voter registration process through

We all do it. Whether on Twitter, Facebook, or the comment section on a news article, it’s easy to get our writing on the internet. Many of us have personal websites or contribute to blogs. We work at organizations with content management systems that allow us to publish pages with a single button click. The

Daily imagery data taken by the Earth Polychromatic Imaging Camera is now accessible via a RESTful API available from the NASA API Portal. The Earth Polychromatic Imaging Camera (EPIC) is an instrument aboard NOAA’s DSCOVR satellite, which orbits at Earth’s Lagrange point, the sweet spot in space where the gravitational tug of the Earth and

Summary: The release of an updated National Nanotechnology Initiative Strategic Plan caps a month of activities highlighting nanotechnology. The Federal government continues to play a key role in the success of the U.S. nanotechnology enterprise through the National Nanotechnology Initiative (NNI)—as was

Lately, I’ve looked at how a government agency measures a customer’s experience. It’s such a complex topic that I would need more than one blog to discuss the nuances behind it. In my last blog, I examined and brokedown three types of customer service metrics: customer satisfaction (CSAT), Net Promoter Score (NPS), and Customer Effort

Take a look at how we plan to preserve and pass on the digital history of the Obama administration. President Obama is the first “social media president”: the first to have @POTUS on Twitter, the first to go live on Facebook from the Oval Office, the first to answer questions from citizens on YouTube.

A recent study of big data initiatives in 65 cities has interesting guidance for Federal big data initiatives. The researchers studied how data is collected and then used for decision making in what they called “the framework for Big Data initiatives.” There are two major cycles in the framework: “The data cycle governs the tools

Professional photographer and early “iPhonography” pioneer, Chase Jarvis coined the phrase, “The best camera is the one that’s with you.” The recent jumps in mobile phone photo technology presents interesting opportunities for government agencies to consider as mobile phone cameras are starting to rival and surpass professional gear. When Google and Apple both announced their

This past summer, 18F held an agile workshop for the National Technical Information Service (NTIS), part of the U.S. Department of Commerce. An agency with roots going back to World War II, NTIS is facing a future that requires a strategic realignment towards open data and services. This strategic alignment will also require that NTIS

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention on

Summary: Building on efforts to boost Federal cybersecurity & as part of National Cybersecurity Awareness Month, today we’re releasing a proposed guidance to modernize Federal IT. America’s spirit of ingenuity and entrepreneurship created the world’s most innovative economy and keeps us dominant in today’s digital age. Indeed, in 1985 about 2,000 people used the Internet;

Summary: Significant strides in improving public access to scholarly publications and digital data help usher in an era of open science. This week marks the 8th annual Open Access Week, when individuals and organizations around the world celebrate the value of opening up online access to the results of scholarly research. It is an opportune

Infographics are a useful tool for communicators to share complex data and information in a quick, easy-to-read format. Infographics can be beautifully designed works of art, pulling in a reader through storytelling and visual entertainment. And like art, infographics can be large, epic works, or small treasures.

In December, I plan to write two postings detailing a scenario analysis for the next ten years of the Federal government’s data technologies. Governments are on the cusp of amazing technological advances propelled by artificial intelligence, blockchain technologies, and the Internet of Things. Also, governments will face new challenges such as the recent global cyber

As you know, over the last few years DigitalGov has surfaced the innovative advancements many are making across the government space while providing a platform for learning best practices and coming together as a community. Over the course of the next few weeks, a small team from

We recently interviewed Sara Wachter-Boettcher, author of Content Everywhere: Strategy and Structure for Future-Ready Content. Sara, a frequent conference speaker, runs a content strategy consultancy, and is the co-author of Design for Real Life. She has extensive experience consulting with major brands, universities, agencies, nonprofits, and others to make their content more memorable, manageable, and

These days, when you turn on the news you almost always see another hack, leak, or breach putting sensitive information at risk. But we’ve been focusing on keeping federal agency information systems secure for a long time. For October’s Cybersecurity Awareness Month, the WatchBlog takes a look at federal cybersecurity challenges. What is the threat?

Imagine this – a go-to member of your organization just retired, a furlough is approaching, and now no one knows what to do. What communications need to go out? Who is considered ‘excepted’? Can the daycare center stay open? In the absence of mind-melds, how do you make expert knowledge easily accessible to newer team

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial

Federal agencies confront tough problems every day. In searching for solutions, agencies will want to attract different perspectives, test new products, build capacity and communities, and increase public awareness. How do they do it? The answer: open innovation. Federal agencies need to engage and collaborate with all sectors of society, a task made easier by