Analytics

Measure and plan your site performance with analytics best practices and tools

More News and Events on Analytics

283 posts

As we round out 2014, we’re reflecting on the exciting year we’ve had at DigitalGov since we launched in February. Our mission is to share information and resources from agencies across the federal government that are working in the digital space, and highlight the services and communities that can help you meet your digital government

Dec 31, 2014

3rd U.S. Public Participation Playbook Draft Released This Month

The new third draft of the U.S. Public Participation Playbook continues to incorporate changes proposed from more than 100 suggestions submitted via public comment aimed at measuring the performance and improving the development of government programs. It takes the 13 initial “plays” from rough brainstorming and collaborations to a more refined, action-focused presentation that will help contributors understand and identify opportunities

Dec 17, 2014

Interior and USDA Talk Social Media Success

When it comes to implementing a social media strategy, determining how to measure success can be challenging. Yes, knowing how many followers and likes you have is beneficial. However, to really get valuable results from the trove of social

Dec 02, 2014

Use Metrics to Drive Success

Would federal employees work on tasks outside their agency in order to support DigitalGov? That’s the question we wanted to answer as we created the Open Opportunities program. We had a built-in test case. When the Digital Government Strategy was released in May 2013, agencies were tasked with building APIs, launching mobile products, establishing digital

Oct 24, 2014

Web Design Changes? Let the Metrics be Your Guide

On September 6, 2013 at 11:27 p.m., EDT., viewers tuned in through the Internet to watch NASA launch its Lunar Atmosphere and Dust Environment Explorer (LADEE) spacecraft. As viewers logged onto the website, something unusual happened. For the first time, metrics indicated that NASA.gov’s mobile users outpaced their desktop users. 93 percent of their viewers

Oct 23, 2014

Metrics Round Up

We are all collecting a lot of performance data across our digital properties and DigitalGov University has hosted many events on the collection, reporting and strategizing around metrics. DigitalGov has shared many posts on these topics as well. So we thought it would be great to curate these events and posts for easy reference and

Oct 20, 2014

Multimedia Storytelling in Government: Ghazni Towers Documentation Project

“Content is king” is a generally accepted truth for those of us who produce digital media. But once you have compelling content, how to best present it to your audience becomes the next challenge. In recent years, Web innovators started emphasizing the effectiveness of “digital storytelling,” or content focused on individual, human experiences using compelling

Oct 03, 2014

Actionable Web Analytics: A Three-Step Process

As Web analysts, your customers and their needs can vary greatly. One minute you are leading an analysis that will influence strategic decisions, the next you are distributing reports to folks who will never use them, but just have to have them. Sometimes, in the darkest hours, it can become more

Aug 22, 2014

How to Find Your Open Data Hotshots

How can you find the top 5 users of your open data? We were recently asked this question on the Open Data listserv, and while this information can be a good measure of success for open data programs, we also figured some of the answers shared would be of interest to the broader community. This blog

Aug 21, 2014

Heat Mapping Case Study: Epa.gov Homepage

Most people relate the term “heat map” with something they see during the weather forecast on the nightly news, those colorful maps that vividly illustrate how hot it’s going to be during an impending heat wave. The word “heat map” may not usually however, conjure up images of a widely used Web usability tool; but for those

Aug 12, 2014