Blogs

Government teams are improving digital experiences every day. Gain insights from their stories, case studies, and innovations.

Redesigning We the People

Summary: Improving the way you engage with the White House through our online petitions platform In July 2015, we announced a big change in the way we would answer petitions on We the People. We committed to responding to you within a 60-day timeframe, whenever possible. We assembled a team of people dedicated to getting your policy questions and

May 02, 2016

Agile Transformation at Census

The agile transformation at the Census Bureau started several years ago after GAO recommended Census implement a standard Systems Development Lifecycle (SDLC).

Apr 28, 2016

The Data Briefing: Tales from the Dark Side of Data

There are many scary tales in the world of knowledge management and data management. Tales of missing data that was lost through the administrative cracks, such as the story of the missing Apollo 11 moonwalk tapes that most likely were erased by accident. Or the 36-year search for the original Wright Brothers’ patent, which was

Apr 27, 2016

The Content Corner: GIF? Meme? Embeds? Oh, My!

You probably have heard this before, or may even hear it all the time, “Content is King.” What that means is, that in today’s fast moving digital communications age, with social media as the driver—organizations (agencies) must have a content plan to stay relevant.

Apr 25, 2016

Recap: How to Overcome Cultural Resistance to Agile in Government

Armed with the knowledge that ‘most studies suggest that losses are twice as powerful, psychologically, as gains,’ federal change agents can better prepare for possible cultural resistance as they begin to implement agile practices at their agencies. There are a variety of resistant-to-change personas (change is painful for most of us, but we dislike it

Apr 22, 2016

Microsites, They’re Bigger Than You Think

Lately, we have been hearing a lot about microsites—CDC’s Zika Virus microsite provides up-to-date information on the virus—but the big question is: What are they? A microsite is a single or small collections of pages that are meant to encourage user interaction while conveying information. A microsite has the power to educate consumers regarding a

Apr 21, 2016

The Teams, They Are a Changin’

Business people and developers must work together daily throughout the project.—Agile Manifesto My team has experienced a lot of change in the past few weeks. We were a team of seven, and now we’ve been reduced to two. We’re off-boarding two developers, a content specialist, and the product owner, and we’re onboarding a new content

Apr 19, 2016

The Content Corner: Branches—Stick to the Vine

A branch that does not stick to its source of nutrition will wither away and die. Just ask anyone who has received a bouquet of beautiful flowers about how long they really last. In the same way, as communicators we must stay connected to our audience, or we risk the chance of fading away into

Apr 18, 2016

How Gamification Can Break Down Bureaucracy and Address Real World Problems

The world’s toughest challenges require out-of-the-box thinking. But how can agencies facilitate intentional, structured collaboration that leads to this thinking? Gamification. To address issues ranging from maritime piracy to Naval energy use to 3D printing, the Navy uses gamification via MMOWGLI, the Massive Multiplayer Online Wargame Leveraging the Internet. MMOWGLI is an online gaming platform that

Apr 15, 2016

The USAGov Bilingual Style Guide Is Now Online!

About a year and a half ago, the Federal Citizen Information Center—today called USAGov—embarked on a very ambitious task: integrating our content operations. We blurred lines that defined silos and adopted a bilingual content approach to offer a more consistent experience, regardless of language preference or point of access to our information. See more about

Apr 14, 2016

Last fall, the Law Library of Congress implemented an external archiving solution for the problem of link and reference rot in its legal research reports. “Link rot” and “reference rot” (a.k.a. “content drift”) are the terms used to describe, respectively, the problem of non-working Web addresses and Web addresses that work but link to modified

Apr 13, 2016

The Content Corner: Will You Read This Entire Post?

Deep down we’ve always known that people only read a small portion of any content shared online. In many ways that can’t be fixed but there are ways to help people read more or at least scan better. There was a book I loved as a child that featured the Sesame Street character Grover, titled

Apr 11, 2016

How Agile’s Being Done in Government

The concepts of agile may not be new, but there is a renewed push across government to embrace this customer-feedback driven methodology, in everything from software development to project management. A government community has even sprung up to help feds learn from one another what it takes to incorporate agile into more efficient and effective

Apr 08, 2016

Transcreation: Why Do We Need It?

Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated message (either written or visual) evokes the same emotions and carries the same implications in the target language as it does

Apr 08, 2016