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How to Develop an Agency Brand Voice That Connects With Customers Online

Wednesday, June 12, 2019 2:00 PM – 3:00 PM ET


Register 2019-06-12 02:00 PM 2019-06-12 03:00 PM America/New_York How to Develop an Agency Brand Voice That Connects With Customers Online Come join the Plain Language community on the 12th of June and learn how to develop an agency brand voice! Event Page: https:/event/2019/06/12/how-develop-an-agency-brand-voice-that-connects-with-customers-online/ DigitalGov digitalgov@gsa.gov

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Is your agency using a tone of voice that connects with customers online, or is it using a stale, bureaucratic voice that repels them and breeds distrust or confusion?

In this workshop, we’ll cover what brand voice is and how it’s governed. We’ll look at examples of agency content that’s written in a voice that supports the agency’s brand, and some examples that don’t. We’ll go through a simple exercise that will help you define your brand voice, which may vary somewhat by project, product, or section of your site. We’ll also discuss the situations in which using an inconsistent voice will cause problems.

This event will be held on Zoom (see the Zoom computer and device requirements and FAQs). You can download Zoom Client for Meetings to install the Zoom web browser client beforehand. Our team will email the link to join the event prior to the event date.

About PlainLanguage.gov

The Plain Language Action and Information Network (PLAIN) is a group of federal employees from different agencies and specialties who support the use of clear communication in government writing. Visit plainlanguage.gov or join the community.

Questions about this event or future events? Email them to digitalgovu@gsa.gov.

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