Photo:Rachel Hurley

Rachel Hurley

News and Events

Trends on Tuesday: Why You Should Be Accessible on Mobile

MobileMarketingWatch released an article explaining why it is important for the workplace to be making the move to mobile. When it comes to marketing, it is essential to understand your customer and be easily discoverable or else your product will go unseen. It is all about
Aug 27, 2013

NASA Space Place Prime App

In May, NASA released the Space Place Prime app for both iPhone and iPad. This app’s target audience is not only kids, but for teachers, parents, and all space enthusiasts. Based on NASA’s website, The Space Place, this app presents
Aug 15, 2013

Trends on Tuesday: Identify Your Mobile Personas

Sparksheet recently posted an article by Greg Hickman, where he explains how to create mobile personas for your consumers when developing a mobile strategy. When it comes to mobile
Jul 30, 2013

Trends on Tuesday: Uprise of SMS Marketing

MobileMarketingWatch recently published an article on how the SMS marketing world is changing. Due to its popularity, SMS has evolved into one of the most effective mobile marketing strategies. Improves Relevance for All: Marketers tailor campaigns to a variety of interests in order
Jul 23, 2013

Trends on Tuesday: Top Smartphones on the Market

ComScore recently released key trends in the United States’ smartphone industry for three months (February-May) with Apple ranked as the top smartphone manufacturer and Android as the top smartphone platform. During the three months, 141 million people owned smartphones. Top Smartphone Original Equipment Manufacturers
Jul 09, 2013

NPS Chesapeake Explorer App

The National Park Service (NPS) developed an app for people looking to explore the historic Chesapeake Bay area and travelers now have an anytime, anywhere tool to tell them where they can go and how to get there. The NPS launched the Chesapeake Explorer App last
Jun 20, 2013