Trends on Tuesday: People Over 55 Soon to Be Mobile-Majority Users
In July, comScore released a research paper, The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the U.S., Canada, UK and Beyond, covering a lot of areas from smartphone penetration to Android vs. Apple preferences.
The most impactful trend for government agencies might be best communicated through this graphic:
In the U.S., tablets and smartphones are driving the majority of digital media usage for 18-to 54-year-olds. People 55 and older are on the cusp of breaking the 50% barrier for mobile and tablet usage.
The exact percentage of device time is a little different than the Millennial Media report we shared a couple weeks ago, but the trend is the same—young people use mobile as their first and most frequent digital platform, and people over 55 are also quickly making that shift.
Read more mobile trends and how to prepare your agency to be mobile-friendly on DigitalGov.