Do you ever find yourself conducting unofficial smartphone research? Ever since my agency decided to develop a mobile app, I know I do. Luckily, new data from ComScore on the U.S. smartphone subscriber market share can help eliminate the guesswork.
Here are a few of the key trends ComScore found in the U.S. smartphone industry for June 2014:
- 173 million people in the U.S. owned smartphones during the second quarter of 2014, up 4% since the previous quarter.
- OEM Market Share: Apple ranked as the top OEM (original equipment manufacturer) with 42.1% of smartphone subscribers, up 0.7% from the previous quarter. Samsung ranked second with 28.6% market share, up 1.6%.
- Platform Market Share: Android ranked as the #1 smartphone platform in June with 51.9% market share, followed by Apple with 42.1% (up 0.7% from the previous quarter).
- Smartphone App Market Share: Facebook ranked as the top smartphone app, reaching 73.6% of the app audience, followed by YouTube (52.1%), Google Play (52.1%) and Google Search (47.9%).
Knowing the latest trends in the smartphone industry will help your agency design the right mobile products, from the beginning. For more tips on developing mobile apps that meet the needs of your customers, check out the Mobile Gov User Experience Guidelines and Recommendations.