Communication

The Outreach and Marketing team from USAGov helps agencies amplify their key messages through a variety of channels.

As chatbots have become more popular, some online sites will let you create a chatbot with little or no programming.

Building empathy towards users is always a part of the UX process, but it’s not always common practice to build empathy towards our teammates. Here’s an idea to proactively address conflict and build empathy through understanding on your team.

Learning—and practicing—five imperatives of network leadership can help agencies improve their odds for successful digital transformation. Many organizations are undergoing digital transformation because the organizations see that it is necessary for long-term survival. However, digitally reinventing the organization is “one of the hardest journeys to make.” According to industry experts, two-thirds of organizations will fail

This June 2017 meeting featured the presentation, Plain Language Spectrum: Every Step Counts!

Twitter is more than just a platform for sharing news and updates: it can be a tool for directly communicating with your community and understanding what is important to them. One way you can connect with your Twitter audience is by hosting a Twitter Chat. They can be a good way to discuss key topics,

It’s important for software development organizations to make it as easy as possible to enable improved stakeholder behavior. Development stakeholders can include business development representatives, product managers, and senior project managers, and they are typically carrying the weight of the organization’s mission. They are concerned about the organization’s goals, and are usually focused on ensuring

Late last year, Business.USA.gov (BUSA) began transitioning its web presence to USA.gov and with its content, came its social media and email accounts. While transferring ownership of a Twitter account is fairly easy to do from a technical standpoint, transferring email ownership and tools is not. We had to tackle

We all do it. Whether on Twitter, Facebook, or the comment section on a news article, it’s easy to get our writing on the internet. Many of us have personal websites or contribute to blogs. We work at organizations with content management systems that allow us to publish pages with a single button click. The

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial

Content marketing is everywhere and you’re hearing more about it every day—but how do you do it well? While content marketing can take many forms (articles, infographics, videos, and more), it shares a common purpose: providing useful content to attract new customers to your product or service. At USAGov, customized email messages to our subscribers

Deep down we’ve always known that people only read a small portion of any content shared online. In many ways that can’t be fixed but there are ways to help people read more or at least scan better. There was a book I loved as a child that featured the Sesame Street character Grover, titled

Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated message (either written or visual) evokes the same emotions and carries the same implications in the target language as it does

When discussing trends for 2016, I made some mention of the content overload that started in 2015 but will certainly increase in 2016. Contently recently found that organizations created 73% more content in 2015 than in 2014. I see no reason why that number will decline in 2016, especially as content becomes the beast of

If good content is essential to good user experience, as Tyrus Manuel proposes in his November 23, 2015, DigitalGov post, then plain language is also part of good user experience. Plain language helps the public do what they need to do—find forms, apply for benefits, look up information and more—when they use federal websites and other

Fresh from last week’s article about workflows and their importance in the content creation process, I stumbled upon a new twist in content production known as pair writing. Many of you familiar with agile methodologies or software programming in general should know the term pair programming. Pair writing hopes to take some of the same

Let’s see–you want to improve the skills of your agency’s writers. Here’s a to-do list: Enlist a high-level champion, ideally your agency head, to make statements saying writing skills are critical—check. Create a Writing Style Guide—check. Hold classes to introduce the Style Guide—check. Expand internal editing resources—check. But what’s next? If you really want to