Blogs

Government teams are improving digital experiences every day. Gain insights from their stories, case studies, and innovations.

Not Just a Website: Challenge.gov Enables Agencies to Innovate with Incentives

Next month, Challenge.gov turns five. A technical platform, a listing of federal prize competitions, and consultation and support services for running impactful challenges all meld into the program, which brings the best ideas and talent together to solve mission-centric problems. To mark the milestone, the General Services Administration (GSA) will host a special event on

Sep 10, 2015

Caution: Your Web Analytics Might Not Be Human

A Digital Analytics Program (DAP) user recently contacted me with an observation/problem: The data he had from his website’s independent Web-analytics account was much, much higher than the data he was receiving in the DAP user interface. Theoretically, both tools (in this case, two separate Google Analytics accounts), were trying to measure the same thing,

Sep 09, 2015

Monthly Theme: Learning to Ride the Metrics Wave

We are awash in data. Data in our personal lives gives us information on everything from our nightly sleeping patterns to how many of our friends shared our latest quip on social media. So too in our professional world, where we can see the most popular devices people use to navigate our websites and are told

Sep 08, 2015

FAQs Done Right

In the circle of Web content life, FAQ sections are an endangered species. We’ve previously discussed the relevance of FAQs: Should FAQs go extinct, or are they a useful tool in your content ecosystem? Kathryn Catania, Chief of the Plain Language and Content Division at the U.S. Citizenship and Immigration Services, encourages agencies to take

Sep 04, 2015

Mobile Content: Less is More

With 14 test cycles under our belt, the Federal CrowdSource Mobile Testing Program has heard one recurring theme from our testers—”there’s too much information!” While both desktop monitor and smartphone screen sizes are growing, there is still no comparison. At our desks, many of us are using a 24 inch (or even bigger) monitor. How big is your

Aug 31, 2015

The Content Corner: Optimize Your Content

For the past several weeks, I have been writing about fairly cerebral and more technical aspects of content generation and language in general. This week, I felt it was time to get back to a more basic content concept: content optimization. Frequently when content optimization is discussed it is heavily focused on search engine optimization

Aug 31, 2015

Rebuild Healthy Homes from HUD

We all know it is virtually impossible to prevent natural phenomena such as hurricanes, volcanic eruptions, floods, tornadoes, earthquakes, tsunamis etc., and we cannot easily avoid these inevitable geological and climatic incidences, as they are typically unpredictable and occur swiftly.

Aug 27, 2015

HUD’s Switchboard Puts Customer Experience and Customer Service Together

Customer experience is about making sure needs are met. It’s certainly not a new concept for business; every bookstore has a customer service section. Government agencies are slightly different though. Often people are driven to public services by need or regulation, not choice. Government traditionally didn’t need to court positive attention. The increasing prominence of

Aug 27, 2015