Digital.gov Guide
Web Analytics Playbook
This guide provides actionable strategies for effectively using web analytics to improve federal websites and digital services.
Invest in training and support
Take the time and effort to ensure stakeholders can understand and use the data.
Direct access to data benefits stakeholders. Train team members on how to best decipher the analytics data. Without training, team members may misinterpret reports, or draw different conclusions from the same data. Take the time and effort to make sure stakeholders can come to reliable conclusions.
Checklist:
- Create an internal training program or send stakeholders to external training
- Document important aspects of using your analytics tool
- Make that documentation widely available and keep it maintained
- Provide a forum where stakeholders can ask questions and get them answered by other team members
- Encourage team members to help others; a small time investment up front avoids headaches later
Key Questions:
- How do we ensure each team member is trained on this tool?
- What methods can we use to encourage collaboration?
- Where should someone go when they have questions?
- What should our onboarding process look like for new users?
