Sara Smith

Sara Smith is the Senior Program Officer for Communications at the Scientific Workforce Diversity office in the Office of the Director, part of the National Institutes of Health.

9 Reasons Your Infographics Might Be Too Big

Infographics are a useful tool for communicators to share complex data and information in a quick, easy-to-read format. Infographics can be beautifully designed works of art, pulling in a reader through storytelling and visual entertainment. And like art, infographics can be large, epic works, or small treasures. While a massive infographic immediately arrests due to

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How to Merge Two Facebook Pages

In the next couple of years as new social media platforms emerge and organizations open more accounts, when do you make the decision to shut an account down? When resources are limited, we must analyze the effectiveness of our social media programs and put our time and effort into the accounts that best serve our

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Social Sharing Buttons: Location, Location, Location

DigitalGov has seen posts from members of the community who land on opposite sides regarding social sharing buttons. There are those who find social sharing buttons useful (When Sharing Buttons

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