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Guidance on building better digital services in government
Matt Petrowski began his digital career in 2007 as an ad operations trafficker for a top online health publisher. After subsequent work as a digital strategist and eCommerce content manager, Matt joined the USPS digital brand marketing team in 2014 as the digital analytics program manager.
This presentation lays out USPS.com’s continuous improvement approach and how it combines analytics and customer feedback with iterative heuristic reviews, design, and usability testing to monitor, improve, and evolve the USPS.com CX.