This post is written by Jeannie Chen, Mary King, and Hilary Parkinson and is part of our ongoing series about our social media strategy. We welcome comments from staff, other cultural institutions, and the public, and will continue to update the strategy as a living document. When we introduced NARA’s new social media strategy in August, we called it a living document. But what does that mean? We wanted it to be the most relevant and up-to-date framework to guide our social media efforts, and to evolve as we worked.
Hi there, DigitalGov! Have you looked in vain for quality animated GIFs from a reputable source? Have your searches left you annoyed and frustrated because you can’t find a GIF with properly attributed and sourced content? Wondering what you can do and where to look? Come on over to the new Giphy channel from the National Archives and Records Administration (NARA)! We’ve opened our vault to reveal dozens of animated GIFs ready to share and use.
In six years, you can get a lot done! If you are the International Space Station, you could have orbited the earth 35,040 times. If you are Apple, you could have released 10 new iPhones. If you are the National Archives, you have gone from zero social media accounts to over 100! It’s been six years since NARA’s first social strategy was released. Things have changed in the digital universe, and so we’ve been working on a reboot of our social media strategy.
Twitter polls allow you to tweet out simple A or B style opinion polls. These polls can spark some great engagement, but you’ll want to keep a few things in mind before getting started: To stay within the social media general solicitations of feedback exemption to the Paperwork Reduction Act, we need to make sure that we’re using polls to get low stakes, voluntary input from users. Keep your polls fairly light and avoid asking about anything that will be used in the creation of formal policy or rule making.
On January 16th, the Federal Communicators Network gathered at the National Archives and Records Administration (NARA). The topic of the day was Driving Employee Engagement through a Social Intranet, and Kelly Osborn, NARA’s community manager for the Internal Collaboration Network (ICN) was the expert speaker. Kelly has been the driving force behind the project from the very beginning and gave a talk full of helpful tips, best practices, and insightful anecdotes on setting up the intranet at NARA.