Edgardo Morales

Edgardo Morales Santiago is a member of the USA.gov Outreach Team at the U.S. General Services Administration.

The Great Pinterest Experiment: One Year In

Last summer, Kids.Gov revamped its presence on Pinterest in an attempt to find new ways to connect with its followers. The Marketing Team set out to learn more about our audiences and the kind of content they like. Despite being a difficult platform to navigate, we set lofty goals for ourselves and developed a timely

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#SomosSocial: 5 Keys for Government to Reach Hispanics Through Social Media

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social

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Are Videos in Spanish the Way To Go?

The answer may surprise you. It takes time, resources and actual money. Why prepare a video for something that can be written about and released in

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Real Internationalization Isn’t Just Geographic: It’s Linguistic

Twenty years ago, the chances of watching an NBA game with commentary in a language other than English were small. Today, the NBA transmits games in 47 languages to 215 countries across the world. This is a perfect example of how organizations have evolved over time to meet the demands of their audiences. Evidence like

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How Agencies “Pin” Down Their Audiences

While Facebook and Twitter are the most popular social media platforms (according to some rankings), your agency can and should evaluate the benefits of platforms like Pinterest, which have seen major growth in users and activity. In the last six months of 2014, Pinterest increased its membership by 57%, while Facebook and Twitter only grew by

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