David Kaufmann

David Kaufmann is a Federal Information Specialist with USA.gov.

Analytics Success Series: USA.gov

USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user Last year, the USA.gov team found themselves facing a challenge. We were in need of a new content management system for our websites, USA.gov and Gobierno.USA.gov, which help people find and understand the most frequently requested government information. We wanted to align the content on those websites with content in the knowledge base used by our contact center; up until this point, the information in those two places had been similar but unique.

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How Kids Search

Kids and adults use Web search tools differently. Kids fail more often, because they often don’t have enough knowledge or experience to search using the right keywords, or understand search results. If you’re designing websites for kids, remember that they use search tools differently than adults. Kids prefer surfing over searching. If kids can’t easily find what they want, they will likely: Miss important content Become frustrated Leave your website and not come back Help Kids Search Successfully If you’re thinking about putting a customized search engine just for kids on your site, you should understand how kids use search engines.

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